Headline – Are Blogs Relevant for Online Retailers? Creating and building an effective blog takes time and effort. There are so many questions you may be asking yourself – “what will I write about, will anyone want to read it, how much time will it take, what results can I expect?” If you aren’t already…Click to read more >
Use Your eNewsletter to Drive Traffic and Sales to Your Website
I’ve always had a “wordy” eNewsletter. For years I’ve packed my eNewsletter with as much “value” as I could – thinking that would help me build my audience and my relationship with my customers. Turns out – it’s too much for most people to read. That’s a problem. Something had to change. I started…Click to read more >
Keeping Your Email List in Top Shape
If your email list is just that – a list of emails without much more information than that, you are missing out on some serious sale potential. Building and maintaining an email list is an important part of the business strategy for virtually every business. Doing it effectively requires planning and ongoing maintenance if you…Click to read more >
Adding Custom Stickers and Labels to Your Branding Mix
By Andrew Matranga, Brand Journalist at StickerGiant Who doesn’t love stickers? They’re nostalgic and fun, and creating stickers for your brand is a great form of creative expression for you and your customers. Turn your brand assets into custom stickers and custom labels, leveling up your branding game while also creating connections with your customers.…Click to read more >
3 Simple Questions that Help You Write Better Headlines
As online retailers – we communicate with our customers in many ways. One of the most important is the way we communicate on our websites. Do your headlines, product titles, class titles, and more – really resonate with customers, motivating them to take action? In this article by Stefanie Flaxman from Copyblogger – we’ll take…Click to read more >
Your #1 Asset as an Online Retailer
As a business owner – you understand the importance of having a clear, branded social media presence. You’ve worked hard to fine-tune your profile, post regularly, and gather as many likes, followers, and interactions as you possibly can. Your Instagram, Facebook, and Twitter feeds are a big part of your thought process. Your Pinterest boards…Click to read more >
How to Prepare for and Teach a Class on Zoom
Do you want to offer classes to more people than will fit into your physical classroom? Are you trying to connect with customers – no matter where they live? Will you want to teach a class once and deliver it over and over? Developing your class and teaching it to your customers online – has…Click to read more >
Detailed Product Descriptions – Boost Sales
Product Descriptions – When written well – lead to Higher Sales Selling online? Uploading new items to your online store can be a time-consuming process. We have to think about inventory and pricing and pictures. There are SEO and Alt Tags to consider – and finally – the Product Descriptions for every single item. I’ve…Click to read more >
7 Common Issues – Slowing Down Your Website
Did you know that website speed – how fast our websites (and each individual page) load on every type of device makes a difference to our customers? In the back of my busy brain – I knew that it makes a difference. I tend to click out of any page that takes too long to…Click to read more >
7 SMS Marketing Best Practices to Know Before You Hit “Send”
SMS marketing has quickly become an essential channel for businesses. Here are seven best practices to help you make the most of it. If you’re like the average American, you spend around 36 minutes using your smartphone to text or call people every day. Most of these communications are done without a thought. However, the…Click to read more >