Did you know that website speed – how fast our websites (and each individual page) load on every type of device makes a difference to our customers? In the back of my busy brain – I knew that it makes a difference. I tend to click out of any page that takes too long to…Click to read more >
7 SMS Marketing Best Practices to Know Before You Hit “Send”
SMS marketing has quickly become an essential channel for businesses. Here are seven best practices to help you make the most of it. If you’re like the average American, you spend around 36 minutes using your smartphone to text or call people every day. Most of these communications are done without a thought. However, the…Click to read more >
Why You Should Be Using SMS Marketing
Does SMS marketing make sense for a small business? Absolutely! SMS marketing has the highest open rates of any marketing channel. And that’s just the beginning. Not only does it benefit retailers of all sizes but it’s particularly well suited to smaller businesses that have less to spend on traditional marketing campaigns. Good or great…Click to read more >
Leading Marketing Strategy Components
You have set your goals and objectives. Now to decide which elements of your marketing strategy are essential and need to be at the top of the list. These are two components you should target. 1. Comprehensive Mobile Capability Retail industries rely more heavily on mobile than others, but every brand must have solid…Click to read more >
Is Your Newsletter Mobile Ready?
Reaching out to customers through email has been, and continues to be, the most effective marketing tool available to business owners. Nearly everyone who uses the Internet also uses email, making it a perfect means of reaching customers. Now with mobile phones’ popularity soaring, your message can reach them anywhere and everywhere. Especially as smartphones…Click to read more >