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Instagram Tips, Tricks and What You Should Know

Instagram Tips, Tricks and What You Should Know

Instagram can increase brand awareness and reach new audiences through beautiful images, strategic use of hashtags and engaging with others. If you are all about taking great pictures of projects offered in your classes, or kits or patterns you make and sell, you need to be on Instagram. Instagram is all about the visuals. Before…Click to read more >

Instagram Video Carousel Ads Now Available to All Advertisers

Instagram announced earlier this month that it was beta-testing the addition of video to carousel ads, and the feature was made available to all advertisers Friday. Carousel ads on Instagram can contain up to five elements—videos and photos—with videos capped at 60 seconds. Instagram said in an Instagram for Business blog post announcing the launch that…Click to read more >

Instagram Beefs Up Ads With App Install And Buy Buttons, Interest Targeting, API

  Instagram is ready to make some serious money. After a year and half of format experiments and basic targeting, Instagram is giving advertisers much more powerful tools. Those include “Shop Now”, “Install Now”, and “Sign up” buttons, interest and demographic targeting, and an API for efficiently managing huge campaigns. Since their launch in October…Click to read more >

Making Page Management Easier in Facebook with Apps

Facebook has been adding apps that make page management easier. Check out these new additions: Facebook Camera facebook.com/mobile/camera In May, Facebook launched an app that many had expected after its acquisition of lnstagram earlier this year: a photo sharing app just for Facebook. Originally released as “Facebook Camera,” the app is also known as “Camera”…Click to read more >

Social Merchandising

so•cial mer,chan•dis•ing \so-shl\ mur-chuhn-dahy-zing Whereas marketing is focused more on brand image, customer engagement, and promotions, merchandising is focused more directly trying to convert browsers into buyers. This includes deciding what customers want, often by asking the social network, and deciding how to position products to the social network.   Merchandising Isn’t Enough Just when…Click to read more >

How to Gain Followers on Instagram

Instagram I’m sure after reading my article in the July/August issue of WebCents, you signed on to Instagram and started posting beautiful photos from around your shop. So now you may be thinking, OK, I have all these great photos, now I need people to see them. You’re right! What follows are five of the…Click to read more >

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