Fans love Merch! Creating merchandise for your quilting, sewing, craft, or other creative customer base is a fantastic idea to further engage with your audience and expand your revenue streams. They are a built-in fanbase and the people most likely (initially) to purchase your branded merchandise. Here are some merchandise ideas that might appeal…Click to read more >
Are Your Images Driving Traffic To Your Website?
We’ve talked a lot about the quality of our copy as a way to draw more people to our website. It’s important to make sure that we’ve used targeted keywords – in context. Our copy should be human-readable (and not read like it was written by a machine). It should also be helpful to the…Click to read more >
How to Generate Customer Reviews that Grow Your Business
I had the opportunity to sit in on a “Digital Drop-in” hosted by Sarah Benoit from JB Media Institute. The topic for the session was – How to Generate Customer Reviews to Grow Your Business. This is a topic that resonates with any business owner – online or on the street. Her guest for the…Click to read more >
Navigating December – 10 Year-End Tips for Online Retailers
As we approach the end of another year, it’s time for all of us as online retailers to reflect on our progress throughout the year and strategically plan for the upcoming challenges and opportunities. It’s a busy time of year and for most of us – it can feel like a sprint to the finish…Click to read more >
Quilting Industry Commerce Trends – Part 1 of 2
Who could have predicted all the different ways our quilting businesses – and the industry itself could be impacted by the events of the past few years? One thing is certain – the unexpected is the new normal. In this 2-part article, we will be taking a look at commerce trends within the quilting industry,…Click to read more >
Quilting Industry Commerce Trends – Part 2 of 2
Who could have predicted all the different ways our quilting businesses – and the industry itself could be impacted by the events of the past few years? One thing is certain – the unexpected is the new normal. In this 2-part article, we are taking a look at commerce trends within the quilting industry, the…Click to read more >
Using Pinterest to Grow Your Brand
I recently attended a Digital Drop-In webinar offered by Sarah Benoit from JB Media Institute – How Pinterest Can Grow Your Brand. I learned so much – and wanted to share it with you. First of all – Pinterest is pretty unique in the world of social platforms in a few specific ways. Let’s take a…Click to read more >
2022 Holiday Shopping Trends and How to Prepare – Flodesk Masterclass (Video)
The holidays are upon us and holiday shopping is about to begin. The team at flodesk has created an on-demand video – outlining the holiday shopping trends of the past couple of years. Are you ready with your holiday promotions, newsletters, and coupon codes? While time is short – there is still time to…Click to read more >
Abandoned Carts – Reducing Lost Sales
All those abandoned carts – just sitting there – if only the customer would check out, instead of clicking away. Abandoned carts are a huge issue for online retailers and we went looking for some ways to reduce the problem and recover some of those (what would be) lost sales. This article from BigCommerce helps…Click to read more >
The Complete Website Maintenance Checklist
Website maintenance – 20 Things you need to do this year to maintain your website. Website maintenance is something we all know we need to stay on top of if we want to keep our site healthy and working properly. Where do we start? What needs to be done – and how often do we…Click to read more >