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Asking for Online Reviews – Best Practices

Asking for Online Reviews – Best Practices

If you own a business – online reviews are something you pay attention to – and so do your customers. The more positive reviews your business has – the greater confidence that new customers will have in doing business with you. So how do you go about getting more reviews? Chris Murvine, CEO of Madison Marketing…Click to read more >

Why Your Product Catalog is the Key to Social Commerce Success

As an online retailer – you know the importance of using your social channels to reach customers. You may even be using your Facebook and Instagram channels to sell directly on those sites. Your Product Catalog should hold all the information necessary to provide a consistent experience for your customers – on Facebook, Instagram and…Click to read more >

Social media transactions by consumers

98% of consumers plan to make a purchase on social media in 2022

Are you thinking about your social channels as sales transaction channels? If not, you may be missing out on a huge market (and sales) opportunity. Sprout Social recently conducted a survey showing that 68% of us have already made some kind of a purchase using a social channel. That’s expected to grow significantly over the…Click to read more >

Digital-Merchandising-Post-Image

12 Digital Merchandising Building Blocks

Physical vs Digital Merchandising As shop owners – we understand the importance of merchandising in our shops. I’m guessing that you’ve spent some time thinking about the path you want a customer to travel when they walk in the door of your shop. All of us want our shop visitors to be inspired by what…Click to read more >

Customer Experience Image

Developing a Customer Experience Strategy

What is Customer Experience? What is customer experience? It’s defined as “interactions between a brand or company and its customers throughout their business relationship.” An interaction can include awareness, discovery, cultivation, advocacy, purchases,and service. In a study by Oracle, concluded that customer experience impacts the willingness of a customer to be a loyal advocate. If…Click to read more >

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