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Developing a Customer Experience Strategy

Developing a Customer Experience Strategy

What is Customer Experience? What is customer experience? It’s defined as “interactions between a brand or company and its customers throughout their business relationship.” An interaction can include awareness, discovery, cultivation, advocacy, purchases,and service. In a study by Oracle, concluded that customer experience impacts the willingness of a customer to be a loyal advocate. If…Click to read more >

What is SEO and Why You Should Care

SEO is an abbreviation for Search Engine Optimization. So, what is that? SEO is understanding how the search engines decide what to show in your search results when you begin a search for something at your favorite search engine. Why does SEO matter? If you optimize your website content and technology, the search engine is…Click to read more >

One-Click Methods to Pay at Checkout

Every business owner wants shoppers to come to their website and buy something. Once they’ve done that, how do you keep them coming back? Amit Mathradas, the general manager and head of North American small business at PayPal, tells us about some e-commerce quick fixes to improve the customer experience. Click below to watch the…Click to read more >

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