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Google Business Listings – How to Use Them to Promote Your Shops Local Events and Classes

Google Business Listings – How to Use Them to Promote Your Shops Local Events and Classes

Let’s start with the basics. You might be asking yourself what exactly is a Google Business Listing? Go to Google, search for your business and you’ll see a list of search results. The box to the right that has more information — that is your Google Business Listing. Claim your business If you haven’t claimed…Click to read more >

Achieving More Accurate Color with White Balance

It’s a common problem: You neatly arrange a stack of gorgeous new fabrics on a clean white surface, set your camera’s exposure and start shooting. As you peer through the viewfinder, you think how great the fabrics look and how the pictures are really going to show off the beautiful colors of the fabric on…Click to read more >

Increasing Traffic to Your Website

In previous articles, I’ve talked about how to improve your website so people will want to stay awhile and shop; we’ve covered website merchandising, cross merchandising, social merchandising, creating value, and how to manage your reputation so your customers will return again and again. Let’s back up a bit now and think about what we…Click to read more >

Shedding Light on Exposure

Are you exposed? Despite how it sounds, I’m not talking about how much (or little) you wear in your photos but how light or dark they are. Learning how to set your exposure is a crucial component of good photography anytime, but it’s an absolute necessity during the long, dark days of winter when natural…Click to read more >

Just Be Consistent – The Importance of Product Names and Images

Access to quality images and accurate product names is vital for online retailers for two reasons: we must be able to quickly load products onto our websites and it greatly increases the chance that these products can be readily found by and sold to customers who are looking for them. The bottom line is this:…Click to read more >

5 Questions to Ask When Buying Web Services

Getting a website up and running can seem like an over-whelming task, but a website is an extremely important tool in the digital world in which we work. It is easy to become baffled by the choices, lingo, and options available to shops looking to establish an online presence. Just as you are a savvy…Click to read more >

Exposure – Simple Lighting Techniques

Lighting makes the biggest difference in whether a photo is beautiful and eye-catching or dull and dreary, and for amateur photographers it can be the hardest aspect of photography. Professional photo studios are filled with expensive lighting equipment that is out of reach for most of us, so we have to learn to work with…Click to read more >

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