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Why Your Product Catalog is the Key to Social Commerce Success

Why Your Product Catalog is the Key to Social Commerce Success

As an online retailer – you know the importance of using your social channels to reach customers. You may even be using your Facebook and Instagram channels to sell directly on those sites. Your Product Catalog should hold all the information necessary to provide a consistent experience for your customers – on Facebook, Instagram and…Click to read more >

Social media transactions by consumers

98% of consumers plan to make a purchase on social media in 2022

Are you thinking about your social channels as sales transaction channels? If not, you may be missing out on a huge market (and sales) opportunity. Sprout Social recently conducted a survey showing that 68% of us have already made some kind of a purchase using a social channel. That’s expected to grow significantly over the…Click to read more >

Instagram Beefs Up Ads With App Install And Buy Buttons, Interest Targeting, API

  Instagram is ready to make some serious money. After a year and half of format experiments and basic targeting, Instagram is giving advertisers much more powerful tools. Those include “Shop Now”, “Install Now”, and “Sign up” buttons, interest and demographic targeting, and an API for efficiently managing huge campaigns. Since their launch in October…Click to read more >

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