Why does the right font and size matter? If your emails are hard to read, then your subscribers are less likely to read them. Legible fonts help readers scan your email, identify key points, and make quick decisions. The font and font size you choose will have a big impact on the readability of your…Click to read more >
23 Email Marketing Tips to Improve Click Through Rates
23 Email Marketing Tips to Improve Click-Through Rates Do you send out email newsletters to your customers? Do you know what your click-through rates are? Click-through rate (CTR) is a key metric used to measure the effectiveness of email newsletters. It represents the percentage of people who clicked on a link within an email…Click to read more >
The One Email Metric You Should Be Tracking
Do you keep track of your email metrics? I’m talking about things like Open Rate, Click Through Rate, Unsubscribes, Sales, etc. Clearly, these numbers are important – but do they give you a real sense of how your copy is connecting with the readers of your newsletter? I learned about a different kind of email…Click to read more >
Attracting Email Subscribers with a Lead Magnet
USING A LEAD MAGNET TO ATTRACT EMAIL SUBSCRIBERS The importance of a robust email list to the growth of any creative online business – simply can’t be overstated. Building a group of people that are engaged with your online business is critical for your business to grow and prosper. So – how do you go…Click to read more >
2022 Holiday Shopping Trends and How to Prepare – Flodesk Masterclass (Video)
The holidays are upon us and holiday shopping is about to begin. The team at flodesk has created an on-demand video – outlining the holiday shopping trends of the past couple of years. Are you ready with your holiday promotions, newsletters, and coupon codes? While time is short – there is still time to…Click to read more >
Yelp Fuses with MailChimp – Sharing Yelp Reviews with Email Subscribers
MailChimp users gained an exciting new tool today in a “Fusion” of the two products. Users are now able to add a “content block” into their email template – pulling in Yelp reviews, customer images, and ratings – directly into the email. Sharing Yelp content created by your community – with your community is a…Click to read more >
Email Newsletters 101
We’ve all subscribed to email newsletters and browse through them when they hit our inbox. Businesses everywhere use newsletters to drive customers to make a purchase. As an online business owner – if you don’t already have a regular newsletter – you’ve probably been considering creating one for your own business. What’s holding you back?…Click to read more >
Use Your eNewsletter to Drive Traffic and Sales to Your Website
I’ve always had a “wordy” eNewsletter. For years I’ve packed my eNewsletter with as much “value” as I could – thinking that would help me build my audience and my relationship with my customers. Turns out – it’s too much for most people to read. That’s a problem. Something had to change. I started…Click to read more >
Keeping Your Email List in Top Shape
If your email list is just that – a list of emails without much more information than that, you are missing out on some serious sale potential. Building and maintaining an email list is an important part of the business strategy for virtually every business. Doing it effectively requires planning and ongoing maintenance if you…Click to read more >
Your #1 Asset as an Online Retailer
As a business owner – you understand the importance of having a clear, branded social media presence. You’ve worked hard to fine-tune your profile, post regularly, and gather as many likes, followers, and interactions as you possibly can. Your Instagram, Facebook, and Twitter feeds are a big part of your thought process. Your Pinterest boards…Click to read more >
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