Sending your email at the wrong time can derail the most well-crafted campaign. Knowing when your audience is most likely to open your emails is crucial. If you’re sending your emails at a time when your audience isn’t actively checking their email, that means your messages get pushed further down the inbox as more emails…Click to read more >
Resending Email Campaigns
Is email marketing dead? That’s a big solid ‘No’. In fact, 59 percent retailers say that email marketing is their most effective channel in terms of revenue generation. There are many techniques when determining your email marketing strategy. One thing you may find yourself asking is: “Should I resend my email campaigns to subscribers who…Click to read more >
Leading Marketing Strategy Components
You have set your goals and objectives. Now to decide which elements of your marketing strategy are essential and need to be at the top of the list. These are two components you should target. 1. Comprehensive Mobile Capability Retail industries rely more heavily on mobile than others, but every brand must have solid…Click to read more >
How To Write Better Email Subject Lines to Get More Opens
First impressions matter. This is doubly true when writing email subject lines. They’re the first thing recipients see in their inbox. When written well, they inspire readers to open your email newsletters and click through to read more. If they’re off target, however, they let your reader know your email is a waste of time…Click to read more >