As an online retailer – you know the importance of using your social channels to reach customers. You may even be using your Facebook and Instagram channels to sell directly on those sites. Your Product Catalog should hold all the information necessary to provide a consistent experience for your customers – on Facebook, Instagram and…Click to read more >
Detailed Product Descriptions – Boost Sales
Product Descriptions – When written well – lead to Higher Sales Selling online? Uploading new items to your online store can be a time-consuming process. We have to think about inventory and pricing and pictures. There are SEO and Alt Tags to consider – and finally – the Product Descriptions for every single item. I’ve…Click to read more >
12 Digital Merchandising Building Blocks
Physical vs Digital Merchandising As shop owners – we understand the importance of merchandising in our shops. I’m guessing that you’ve spent some time thinking about the path you want a customer to travel when they walk in the door of your shop. All of us want our shop visitors to be inspired by what…Click to read more >