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Google Analytics Basics

Google Analytics is a free tool that provides data and information about your website to help guide business decisions and marketing direction. Everyone starts their search for just about anything at their favorite search engine. Whether you are looking for hours for a store, or for a specific item to purchase, you start with an…Click to read more >

SWOT Analysis

A SWOT analysis (alternatively SWOT Matrix) is a structured planning method used to evaluate the Strengths, Weaknesses, Opportunities, and Threats involved in a business or project. A SWOT analysis can be carried out for a business, product, program, place, industry, or person. It involves specifying the objective of the business venture or project and identifying…Click to read more >

Learn more about your customers with new Pinterest Analytics

We often hear from businesses who change their product and marketing strategies based on insights they learn on Pinterest. For example, Lowe’s introduced a DIY-focused marketing strategy after learning that their “create-your-own-colorful-doormat” Pin got more than 200,000 repins. And UK-based Juniper Cakery came up with new cake design techniques after learning about their customers’ confection…Click to read more >

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