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Extend Your Product Lines and Your Brand with Merch

Fans love Merch! Creating merchandise for your quilting, sewing, craft, or other creative customer base is a fantastic idea to further engage with your audience and expand your revenue streams. They are a built-in fanbase and the people most likely (initially) to purchase your branded merchandise.   Here are some merchandise ideas that might appeal…Click to read more >

Increase Sales by Adding Short Videos to Your Product Listings

INCREASE SALES BY ADDING SHORT VIDEOS TO YOUR PRODUCT LISTINGS We humans are visual creatures and most of us are increasingly busy. In general, we respond well to images (still or animated). That’s especially true if it means we can get the information we want – quickly – without having to read a lot of…Click to read more >

Virtual Selling for the Creative Online Retailer

VIRTUAL SELLING FOR THE CREATIVE ONLINE RETAILER The news in recent days about huge online businesses shedding jobs can be a lot to take in. Meta and Amazon are just two giant businesses that have announced massive layoffs in the past few days. They attribute the staff reductions (at least in part) to changing shopping…Click to read more >

Optimizing Your Product Listings for Better Search Results

Are Your Product Listings Optimized? As online retailers – we tend to focus on Search Engine Optimization (SEO) for our “Home” page, our “About Us” page, and the other “Landing Pages” on our websites. By now – we know how important SEO is to getting found online. What we don’t normally spend as much time…Click to read more >

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12 Digital Merchandising Building Blocks

Physical vs Digital Merchandising As shop owners – we understand the importance of merchandising in our shops. I’m guessing that you’ve spent some time thinking about the path you want a customer to travel when they walk in the door of your shop. All of us want our shop visitors to be inspired by what…Click to read more >

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When is the best time to send email?

Sending your email at the wrong time can derail the most well-crafted campaign. Knowing when your audience is most likely to open your emails is crucial. If you’re sending your emails at a time when your audience isn’t actively checking their email, that means your messages get pushed further down the inbox as more emails…Click to read more >

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