INCREASE SALES BY ADDING SHORT VIDEOS TO YOUR PRODUCT LISTINGS We humans are visual creatures and most of us are increasingly busy. In general, we respond well to images (still or animated). That’s especially true if it means we can get the information we want – quickly – without having to read a lot of…Click to read more >
Virtual Selling for the Creative Online Retailer
VIRTUAL SELLING FOR THE CREATIVE ONLINE RETAILER The news in recent days about huge online businesses shedding jobs can be a lot to take in. Meta and Amazon are just two giant businesses that have announced massive layoffs in the past few days. They attribute the staff reductions (at least in part) to changing shopping…Click to read more >
Abandoned Carts – Reducing Lost Sales
All those abandoned carts – just sitting there – if only the customer would check out, instead of clicking away. Abandoned carts are a huge issue for online retailers and we went looking for some ways to reduce the problem and recover some of those (what would be) lost sales. This article from BigCommerce helps…Click to read more >
Optimizing Your Product Listings for Better Search Results
Are Your Product Listings Optimized? As online retailers – we tend to focus on Search Engine Optimization (SEO) for our “Home” page, our “About Us” page, and the other “Landing Pages” on our websites. By now – we know how important SEO is to getting found online. What we don’t normally spend as much time…Click to read more >
Detailed Product Descriptions – Boost Sales
Product Descriptions – When written well – lead to Higher Sales Selling online? Uploading new items to your online store can be a time-consuming process. We have to think about inventory and pricing and pictures. There are SEO and Alt Tags to consider – and finally – the Product Descriptions for every single item. I’ve…Click to read more >
12 Digital Merchandising Building Blocks
Physical vs Digital Merchandising As shop owners – we understand the importance of merchandising in our shops. I’m guessing that you’ve spent some time thinking about the path you want a customer to travel when they walk in the door of your shop. All of us want our shop visitors to be inspired by what…Click to read more >
When is the best time to send email?
Sending your email at the wrong time can derail the most well-crafted campaign. Knowing when your audience is most likely to open your emails is crucial. If you’re sending your emails at a time when your audience isn’t actively checking their email, that means your messages get pushed further down the inbox as more emails…Click to read more >
How to Prevent, Dispute, and Reconcile Chargebacks for Online Businesses
The majority of sale transactions happen smoothly, working much like this: the sale is authorized by the customer’s card issuer, you ship the merchandise to them and get paid. Once in awhile, though, the customer may file a dispute, asking their credit card company to reverse the transaction. Why does this occur and what can…Click to read more >
How to Protect Your Ecommerce Store from Payment Fraud
According to the Association of Certified Fraud Examiners, almost 50% of small businesses fall victim to fraud at some point in their business life cycle, costing them an average of $114,000 per occurrence. Aside from phishing and hacking, if you accept a fraudulent payment, you could be held financially responsible for the loss. Having to…Click to read more >
Accepting Credit Card Payments Online – Your Best Options
Figuring out the best ways to accept credit cards online and choosing the right payment processor can be overwhelming at the beginning. It is the lifeblood of your ecommerce operation and a necessary cost to consider when selling online. If you can not properly take payments online, you have no business. Before we dive into…Click to read more >
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