Fans love Merch! Creating merchandise for your quilting, sewing, craft, or other creative customer base is a fantastic idea to further engage with your audience and expand your revenue streams. They are a built-in fanbase and the people most likely (initially) to purchase your branded merchandise. Here are some merchandise ideas that might appeal…Click to read more >
Quilting Industry Commerce Trends – Part 1 of 2
Who could have predicted all the different ways our quilting businesses – and the industry itself could be impacted by the events of the past few years? One thing is certain – the unexpected is the new normal. In this 2-part article, we will be taking a look at commerce trends within the quilting industry,…Click to read more >
Quilting Industry Commerce Trends – Part 2 of 2
Who could have predicted all the different ways our quilting businesses – and the industry itself could be impacted by the events of the past few years? One thing is certain – the unexpected is the new normal. In this 2-part article, we are taking a look at commerce trends within the quilting industry, the…Click to read more >
Increase Sales by Adding Short Videos to Your Product Listings
INCREASE SALES BY ADDING SHORT VIDEOS TO YOUR PRODUCT LISTINGS We humans are visual creatures and most of us are increasingly busy. In general, we respond well to images (still or animated). That’s especially true if it means we can get the information we want – quickly – without having to read a lot of…Click to read more >
Virtual Selling for the Creative Online Retailer
VIRTUAL SELLING FOR THE CREATIVE ONLINE RETAILER The news in recent days about huge online businesses shedding jobs can be a lot to take in. Meta and Amazon are just two giant businesses that have announced massive layoffs in the past few days. They attribute the staff reductions (at least in part) to changing shopping…Click to read more >
Abandoned Carts – Reducing Lost Sales
All those abandoned carts – just sitting there – if only the customer would check out, instead of clicking away. Abandoned carts are a huge issue for online retailers and we went looking for some ways to reduce the problem and recover some of those (what would be) lost sales. This article from BigCommerce helps…Click to read more >
Optimizing Your Product Listings for Better Search Results
Are Your Product Listings Optimized? As online retailers – we tend to focus on Search Engine Optimization (SEO) for our “Home” page, our “About Us” page, and the other “Landing Pages” on our websites. By now – we know how important SEO is to getting found online. What we don’t normally spend as much time…Click to read more >
Detailed Product Descriptions – Boost Sales
Product Descriptions – When written well – lead to Higher Sales Selling online? Uploading new items to your online store can be a time-consuming process. We have to think about inventory and pricing and pictures. There are SEO and Alt Tags to consider – and finally – the Product Descriptions for every single item. I’ve…Click to read more >
12 Digital Merchandising Building Blocks
Physical vs Digital Merchandising As shop owners – we understand the importance of merchandising in our shops. I’m guessing that you’ve spent some time thinking about the path you want a customer to travel when they walk in the door of your shop. All of us want our shop visitors to be inspired by what…Click to read more >
When is the best time to send email?
Sending your email at the wrong time can derail the most well-crafted campaign. Knowing when your audience is most likely to open your emails is crucial. If you’re sending your emails at a time when your audience isn’t actively checking their email, that means your messages get pushed further down the inbox as more emails…Click to read more >
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