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Use Your eNewsletter to Drive Traffic and Sales to Your Website

I've always had a “wordy" eNewsletter. For years I've packed my eNewsletter with as much "value" as I could - thinking that would help me build my audience and my relationship with my customers. Turns out - it's too much for most people to read. That's a problem. Something had to change.   I started to think about why I was creating my eNewsletter in the first place. What exactly are my goals? Was it to keep in contact with my customers so they don
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