web analytics

Email Marketing Benchmarks – How Do Your Emails Measure Up?

Understanding how my email marketing efforts measure up to industry benchmarks is critical. As an online retailer, I need to know if the effort I’m putting into email marketing is making a difference – and where I need to make some adjustments to improve my performance. If you are reading this – the same is true for you too. Let’s start by understanding the most common metrics we should be paying attention to – and then we’ll take a look at the be
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