Every business website has (or should have) a Contact page. Is this page doing all it can do for your business – or is it just another one of those pages that you know you should have – so you throw it together and check off that box? If so – you could be missing…Click to read more >
Developing a Customer Experience Strategy
What is Customer Experience? What is customer experience? It’s defined as “interactions between a brand or company and its customers throughout their business relationship.” An interaction can include awareness, discovery, cultivation, advocacy, purchases,and service. In a study by Oracle, concluded that customer experience impacts the willingness of a customer to be a loyal advocate. If…Click to read more >
Converting Transactions Into Long-Term Customer Relationships
Whether you’re a brick-and-mortar shop or an online store, you spend a good deal of time on PR, advertising, shop hops, classes, and special events designed to get people through your physical or virtual doors. Previous Panning for Gold columns have discussed how to attract people to your website, how to merchandise online, and how…Click to read more >
Oliver + S Named Best New Ecommerce Website
Oliver + S has been named the winner of the 2013 Blades Ecommerce Award for Best New Website Feature. Oliverands.com received this recognition at the Blades Ecommerce Awards, on March 7, 2013. Oliver + S was honored for the sleek, innovative responsive design framework powering its website. The framework allows for a seamless shopping experience…Click to read more >