Setting social media goals – a video from Hubspot. As online retailers, we know how important our social media presence is to growing our business – or do we? Do we know if our efforts are paying off? Are we posting content without knowing how it’s being received? Is our social content tied back to…Click to read more >
Increase Sales by Adding Short Videos to Your Product Listings
INCREASE SALES BY ADDING SHORT VIDEOS TO YOUR PRODUCT LISTINGS We humans are visual creatures and most of us are increasingly busy. In general, we respond well to images (still or animated). That’s especially true if it means we can get the information we want – quickly – without having to read a lot of…Click to read more >
Attracting Email Subscribers with a Lead Magnet
USING A LEAD MAGNET TO ATTRACT EMAIL SUBSCRIBERS The importance of a robust email list to the growth of any creative online business – simply can’t be overstated. Building a group of people that are engaged with your online business is critical for your business to grow and prosper. So – how do you go…Click to read more >
Facebook Changes and Updates (Video)
I recently had the opportunity to sit in on a social media marketing talk show put on by Social Media Examiner’s Host – Jerry Potter. His guest was Facebook Ads Expert – Tara Zirker. The topic of the day? Facebook Changes and Updates. This is a timely discussion – in every business group conversation I’ve…Click to read more >
Virtual Selling for the Creative Online Retailer
VIRTUAL SELLING FOR THE CREATIVE ONLINE RETAILER The news in recent days about huge online businesses shedding jobs can be a lot to take in. Meta and Amazon are just two giant businesses that have announced massive layoffs in the past few days. They attribute the staff reductions (at least in part) to changing shopping…Click to read more >
You Don’t Need an Audience – You Need a Community (Video)
Working hard to build your audience? Concerned about growing your follower count on (any social platform)? You don’t need an audience. You need a community according to social media strategist Katie Steckly. What’s the difference between an audience and a community? An audience is a one-to-many communication That communication is primarily one way.…Click to read more >
2022 Holiday Shopping Trends and How to Prepare – Flodesk Masterclass (Video)
The holidays are upon us and holiday shopping is about to begin. The team at flodesk has created an on-demand video – outlining the holiday shopping trends of the past couple of years. Are you ready with your holiday promotions, newsletters, and coupon codes? While time is short – there is still time to…Click to read more >
Yelp Fuses with MailChimp – Sharing Yelp Reviews with Email Subscribers
MailChimp users gained an exciting new tool today in a “Fusion” of the two products. Users are now able to add a “content block” into their email template – pulling in Yelp reviews, customer images, and ratings – directly into the email. Sharing Yelp content created by your community – with your community is a…Click to read more >
Abandoned Carts – Reducing Lost Sales
All those abandoned carts – just sitting there – if only the customer would check out, instead of clicking away. Abandoned carts are a huge issue for online retailers and we went looking for some ways to reduce the problem and recover some of those (what would be) lost sales. This article from BigCommerce helps…Click to read more >
Building Your Audience With Blog Hops
The most important asset we have as online (or offline) business owners is our audience. Our audience is captured in our email list. So … how do we grow our email list? One way I’m doing just that – is by participating in Blog Hops. WHAT ARE BLOG HOPS? A Blog Hop is an…Click to read more >