The Ultimate Google Algorithm Cheat Sheet – 2023 For online retailers, it can seem that getting found on Google is an insurmountable challenge. The Google Algorithm changes daily – at least in a minor way – and major changes happen a couple of times a year. Keeping up with all the changes seems like an…Click to read more >
Quilting Industry Commerce Trends – Part 1 of 2
Who could have predicted all the different ways our quilting businesses – and the industry itself could be impacted by the events of the past few years? One thing is certain – the unexpected is the new normal. In this 2-part article, we will be taking a look at commerce trends within the quilting industry,…Click to read more >
The One Email Metric You Should Be Tracking
Do you keep track of your email metrics? I’m talking about things like Open Rate, Click Through Rate, Unsubscribes, Sales, etc. Clearly, these numbers are important – but do they give you a real sense of how your copy is connecting with the readers of your newsletter? I learned about a different kind of email…Click to read more >
The Business Case for Storing Your Videos on a YouTube Channel
If these past few years have taught us anything – it’s that video as an important form of business content – is here to stay. Many of us have been recording our “Live” sales, our Zoom meetings, online classes, and all manner of “How-To” demos. For most of us – it’s a whole new type…Click to read more >
GA4 – The Bounce Rate Metric is Back
No doubt you’ve heard the news – Universal Analytics (UA) is sunsetting in July 2023 (literally just weeks away). By July 2023 all websites that continue to use Google analytics must switch to the updated analytics tool – GA4. If you are using Google Analytics on your website and haven’t made the switch before then…Click to read more >
Using Pinterest to Grow Your Brand
I recently attended a Digital Drop-In webinar offered by Sarah Benoit from JB Media Institute – How Pinterest Can Grow Your Brand. I learned so much – and wanted to share it with you. First of all – Pinterest is pretty unique in the world of social platforms in a few specific ways. Let’s take a…Click to read more >
Create Marketing Content – with an AI Content Generator
What is all the “AI” buzz about – and how can we use it to improve our content creation and reduce the amount of time it takes to create that content? Why does this matter? For this article, I focus specifically on AI tools that help generate content for posts, articles, product descriptions, and other…Click to read more >
How to Win on Instagram
Creativity, Connectivity & Love: How to Win on Instagram I recently attended a “Digital Drop-in” put on by JB Media Institute. The topic was Creativity, Connectivity and Love: How to Win on Instagram – and it was an hour well spent. Co-founder and Lead Instructor – Sarah Benoit delivered a solid presentation on the overview…Click to read more >
Setting Social Media Goals – Video
Setting social media goals – a video from Hubspot. As online retailers, we know how important our social media presence is to growing our business – or do we? Do we know if our efforts are paying off? Are we posting content without knowing how it’s being received? Is our social content tied back to…Click to read more >
Increase Sales by Adding Short Videos to Your Product Listings
INCREASE SALES BY ADDING SHORT VIDEOS TO YOUR PRODUCT LISTINGS We humans are visual creatures and most of us are increasingly busy. In general, we respond well to images (still or animated). That’s especially true if it means we can get the information we want – quickly – without having to read a lot of…Click to read more >