We all know how often we reach for our phone to look up information about a local business. Studies show that 86% of us do it regularly. As consumers, we are looking for all kinds of information – with the intent of making a purchase of one kind or another. It’s our expectation that we’ll…Click to read more >
As we approach the end of another year, it’s time for all of us as online retailers to reflect on our progress throughout the year and strategically plan for the upcoming challenges and opportunities. It’s a busy time of year and for most of us – it can feel like a sprint to the finish…Click to read more >
As an online retailer, I need to know if the effort I’m putting into email marketing is making a difference – and where I need to make some adjustments to improve my performance. If you are reading this – the same is true for you too. Let’s start by understanding the most common metrics we should be paying attention to – and then we’ll take a look at the benchmark numbers for several related industries.
As online retailers – were are naturally focused on promoting the products we offer. We share them on our social posts, reels, lives – and more. If we are purchasing, stocking, and then shipping those products one set of rules applies. If we are promoting those same products but directing shoppers to the product supplier’s…Click to read more >
As creative retailers – we know how important it is to differentiate ourselves from other similar creative businesses. One of the best ways to do that is to develop and launch a new branded product – something unique to your business. Your new product could be a book, a pattern, a tool, or some fun…Click to read more >
Do you know that sinking feeling, that racing of the heart, the panic you feel when you realize that your online store has been hacked or gone down? If not – it might only be a matter of time before you do. Website security for online retailers is a critical issue. One that can’t be…Click to read more >
23 Email Marketing Tips to Improve Click-Through Rates Do you send out email newsletters to your customers? Do you know what your click-through rates are? Click-through rate (CTR) is a key metric used to measure the effectiveness of email newsletters. It represents the percentage of people who clicked on a link within an email…Click to read more >
The Ultimate Google Algorithm Cheat Sheet – 2023 For online retailers, it can seem that getting found on Google is an insurmountable challenge. The Google Algorithm changes daily – at least in a minor way – and major changes happen a couple of times a year. Keeping up with all the changes seems like an…Click to read more >