web analytics

Author Archives: Deb Messina

Setting Social Media Goals – Video

Setting Social Media Goals – Video

Setting social media goals – a video from Hubspot. As online retailers, we know how important our social media presence is to growing our business – or do we? Do we know if our efforts are paying off? Are we posting content without knowing how it’s being received? Is our social content tied back to…Click to read more >

Increase Sales by Adding Short Videos to Your Product Listings

INCREASE SALES BY ADDING SHORT VIDEOS TO YOUR PRODUCT LISTINGS We humans are visual creatures and most of us are increasingly busy. In general, we respond well to images (still or animated). That’s especially true if it means we can get the information we want – quickly – without having to read a lot of…Click to read more >

Virtual Selling for the Creative Online Retailer

VIRTUAL SELLING FOR THE CREATIVE ONLINE RETAILER The news in recent days about huge online businesses shedding jobs can be a lot to take in. Meta and Amazon are just two giant businesses that have announced massive layoffs in the past few days. They attribute the staff reductions (at least in part) to changing shopping…Click to read more >

You Don’t Need an Audience – You Need a Community (Video)

Working hard to build your audience? Concerned about growing your follower count on (any social platform)? You don’t need an audience. You need a community according to social media strategist Katie Steckly.  What’s the difference between an audience and a community?     An audience is a one-to-many communication That communication is primarily one way.…Click to read more >

2022 Holiday Shopping Trends and How to Prepare – Flodesk Masterclass (Video)

The holidays are upon us and holiday shopping is about to begin. The team at flodesk has created an on-demand video – outlining the holiday shopping trends of the past couple of years. Are you ready with your holiday promotions, newsletters, and coupon codes?   While time is short – there is still time to…Click to read more >

Yelp Fuses with MailChimp – Sharing Yelp Reviews with Email Subscribers

MailChimp users gained an exciting new tool today in a “Fusion” of the two products. Users are now able to add a “content block” into their email template – pulling in Yelp reviews, customer images, and ratings – directly into the email. Sharing Yelp content created by your community – with your community is a…Click to read more >

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