FB advertising is alive and well - here’s why. Facebook serves more than 2.9 billion monthly active users, and that number is expected to grow by another 5.04% by 2028. Even more impressive (and concerning) is the amount of data the Meta (Facebook) collects on every user. Some of that data is available to marketers to use in targeting our ads to a demographic that matches our business goals. If your product is a direct-to-consumer product - it’s extremely