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A Case Study: Do Businesses Really Use Google My Business Posts?

A Case Study: Do Businesses Really Use Google My Business Posts?

Google My Business (GMB) is one of the most powerful ways to improve a business’ local search engine optimization and online visibility. If you’re a local business, claiming your Google My Business profile is one of the first steps you should take to increase your company’s online presence. As long as your local business meets…Click to read more >

Google Business Listings – How to Use Them to Promote Your Shops Local Events and Classes

Let’s start with the basics. You might be asking yourself what exactly is a Google Business Listing? Go to Google, search for your business and you’ll see a list of search results. The box to the right that has more information — that is your Google Business Listing. Claim your business If you haven’t claimed…Click to read more >

50 Free Marketing Tools Any Small Business Can Use

You’re a small business. You need to market your products and services to establish yourself on the market and edge ahead of competitors. Though your marketing budget doesn’t stretch too far. Fortunately, there is a whole host of free marketing tools that small businesses can benefit from. Here’s 50! Free Marketing Tools Portent Portent is a handy free marketing tool…Click to read more >

Leading Marketing Strategy Components

You have set your goals and objectives. Now to decide which elements of your marketing strategy are essential and need to be at the top of the list. These are two components you should target.   1. Comprehensive Mobile Capability Retail industries rely more heavily on mobile than others, but every brand must have solid…Click to read more >

Cross-Merchandising

cross-mer•chan•dis•ing [kraws mur-chuhn-dahy-zing] the practice of marketing, or displaying products from different categories (or store departments) together, •,n order to generate additional revenue, known sometimes as add-on sales You are probably familiar with cross-merchandising in your physical store. You create beautiful displays, draping your quilts over an old dresser near the fabric collection. You put…Click to read more >

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