As we move through the first quarter of 2024 – it feels like a great time to take a look at how trends in consumer expectations impact the marketing of our businesses. The team at Constant Contact has compiled a list of the Top 10 Marketing Tips based on their analysis of the marketing landscape…Click to read more >
We’ve all seen them, rolled our eyes at them, laughed at them, and perhaps even shared a few of them. What are they? Memes. Those graphic images with short, funny (often a bit sarcastic) messages poking fun at something. Memes are everywhere – particularly in our social feeds. There’s a good reason for that –…Click to read more >
We’ve talked a lot about the quality of our copy as a way to draw more people to our website. It’s important to make sure that we’ve used targeted keywords – in context. Our copy should be human-readable (and not read like it was written by a machine). It should also be helpful to the…Click to read more >
Some big changes are coming to the email sender requirements for Google and Yahoo. If you use an email service provider, they have likely sent you a notice about the changes, and what it means for your business. They are taking it seriously – and so should we. What’s happening and why? Both Google…Click to read more >
In a previous article, we looked specifically at Google Business Profiles and focused on the importance of having a complete and accurate listing for your business. That’s an important place to start – and if you haven’t made sure that your Google Business Profile is complete and accurate – do that now. The next step…Click to read more >
I had the opportunity to sit in on a “Digital Drop-in” hosted by Sarah Benoit from JB Media Institute. The topic for the session was – How to Generate Customer Reviews to Grow Your Business. This is a topic that resonates with any business owner – online or on the street. Her guest for the…Click to read more >
We all know how often we reach for our phone to look up information about a local business. Studies show that 86% of us do it regularly. As consumers, we are looking for all kinds of information – with the intent of making a purchase of one kind or another. It’s our expectation that we’ll…Click to read more >
As an online retailer, I need to know if the effort I’m putting into email marketing is making a difference – and where I need to make some adjustments to improve my performance. If you are reading this – the same is true for you too. Let’s start by understanding the most common metrics we should be paying attention to – and then we’ll take a look at the benchmark numbers for several related industries.