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Google Business Listings – How to Use Them to Promote Your Shops Local Events and Classes

Google Business Listings – How to Use Them to Promote Your Shops Local Events and Classes

Let’s start with the basics. You might be asking yourself what exactly is a Google Business Listing? Go to Google, search for your business and you’ll see a list of search results. The box to the right that has more information — that is your Google Business Listing. Claim your business If you haven’t claimed…Click to read more >

50 Free Marketing Tools Any Small Business Can Use

You’re a small business. You need to market your products and services to establish yourself on the market and edge ahead of competitors. Though your marketing budget doesn’t stretch too far. Fortunately, there is a whole host of free marketing tools that small businesses can benefit from. Here’s 50! Free Marketing Tools Portent Portent is a handy free marketing tool…Click to read more >

Cross-Merchandising

cross-mer•chan•dis•ing [kraws mur-chuhn-dahy-zing] the practice of marketing, or displaying products from different categories (or store departments) together, •,n order to generate additional revenue, known sometimes as add-on sales You are probably familiar with cross-merchandising in your physical store. You create beautiful displays, draping your quilts over an old dresser near the fabric collection. You put…Click to read more >

Getting Found – Using Yelp and Google+ Makes it Easy for Customers to Find You

Using Yelp and Google+ Makes It Easy for Customers to Find You An amazing 97% of consumers search for local businesses on line according to Google. If you own a brick and mortar shop, this means that the overwhelming majority of potential customers are looking for you on the Web. Will they find you? Two…Click to read more >

Tools for Blogging

Can a busy shop have a successful blog? Are there easy, time-saving measures that can be used? The answer is yes! We asked some of the best fabric store blog owners just how they do it and they shared their secrets to make blogging do-able and effective. Broken down into one, two or three-with three…Click to read more >

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