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eCommerce

Extend Your Product Lines and Your Brand with Merch

Fans love Merch! Creating merchandise for your quilting, sewing, craft, or other creative customer base is a fantastic idea to further engage with your audience and expand your revenue streams. They are a built-in fanbase and the people most likely (initially) to purchase your branded merchandise.   Here are some merchandise ideas that might appeal…Click to read more >

Social Commerce

Using Pinterest to Grow Your Brand

I recently attended a Digital Drop-In webinar offered by Sarah Benoit from JB Media Institute – How Pinterest Can Grow Your Brand. I learned so much – and wanted to share it with you. First of all – Pinterest is pretty unique in the world of social platforms in a few specific ways. Let’s take a…Click to read more >

Reoccurring Commerce

Sales automation - the ultimate guide

Sales Automation – The Ultimate Guide 2022

Virtually every business can benefit from some form of sales automation. This includes those of us with online creative retail businesses. The key is to understand which parts of your business can be automated while not losing the personal touch our customers expect of us and our business. The following article touches on many of…Click to read more >

Marketing

14 Steps to Ranking Higher on Google

While there are many factors involved in ranking higher on Google, a key point to consider is that websites don’t rank on Google – individual web pages do. That means we need to pay attention to every single page on our websites. Each has the potential to increase in rank and pull people in who…Click to read more >

Social Media

Are Facebook Groups Important to Your Marketing Strategy?

Meta has discontinued all third-party apps to Facebook Groups   This change went into effect on April 22, 2024. At the moment this change only impacts Facebook Groups – not Business Pages or Personal Profiles. The change also does not include other Meta channels (Instagram, Threads, or WhatsApp). That could change at any time. Social…Click to read more >

Technology

Retailing / Tutorials

Customer Experience Image

Developing a Customer Experience Strategy

What is Customer Experience? What is customer experience? It’s defined as “interactions between a brand or company and its customers throughout their business relationship.” An interaction can include awareness, discovery, cultivation, advocacy, purchases,and service. In a study by Oracle, concluded that customer experience impacts the willingness of a customer to be a loyal advocate. If…Click to read more >

Analyze

Driving Results with Sponsored Ads on Facebook

FB advertising is alive and well – here’s why. Facebook serves more than 2.9 billion monthly active users, and that number is expected to grow by another 5.04% by 2028. Even more impressive (and concerning) is the amount of data the Meta (Facebook) collects on every user. Some of that data is available to marketers…Click to read more >

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