Every business owner wants shoppers to come to their website and buy something. Once they’ve done that, how do you keep them coming back? Amit Mathradas, the general manager and head of North American small business at PayPal, tells us about some e-commerce quick fixes to improve the customer experience. Click below to watch the…Click to read more >
Social Media
Boost Your Instagram Following With These Simple Hacks
When you want to grow your followers fast and boost social engagement, you need to go beyond just posting static images. Here are the Instagram hacks that will get your engagement and follower growth soaring. Instagram has traditionally been a social playground for a much younger demographic. That’s been changing recently after Facebook’s acquisition of…Click to read more >
Marketing
Google Business Listings – How to Use Them to Promote Your Shops Local Events and Classes
Let’s start with the basics. You might be asking yourself what exactly is a Google Business Listing? Go to Google, search for your business and you’ll see a list of search results. The box to the right that has more information — that is your Google Business Listing. Claim your business If you haven’t claimed…Click to read more >
Technology
Google Announces Next Stage in HTTPS Warnings
Google announced October 2017 they are requiring websites to obtain an SSL certificate on HTTP websites or risk your website labeled as “Not Secure” or potentially listed as unsafe or deceptive. Those who updated their website with an SSL now have the green secure lock in the web address bar, reassuring users that the website…Click to read more >
Analyze
Google Analytics Basics
Google Analytics is a free tool that provides data and information about your website to help guide business decisions and marketing direction. Everyone starts their search for just about anything at their favorite search engine. Whether you are looking for hours for a store, or for a specific item to purchase, you start with an…Click to read more >
Tutorials
Learn How to Get Your Business Facebook Page Up and Running
You know by now that you need a Facebook Business Page. You’ve seen the statistics. You know that Facebook’s more than two billion monthly active users make it an impossible platform for any business to ignore. The fact is being on Facebook makes it easier for people to discover and interact with your brand online.…Click to read more >