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Retailing

Developing a Customer Experience Strategy

What is Customer Experience? What is customer experience? It’s defined as “interactions between a brand or company and its customers throughout their business relationship.” An interaction can include awareness, discovery, cultivation, advocacy, purchases,and service. In a study by Oracle, concluded that customer experience impacts the willingness of a customer to be a loyal advocate. If…Click to read more >

Social Media

A New Best Social Media Platform for Customer Engagement

Forbes says Instagram is the best social media platform for engaging customers and growing your brand. Its popularity has been increasing steadily with over 1 billion users every month. It’s mobile functionality and its visual nature contribute to why Instagram is so good at engaging with audiences. People go to Instagram to be inspired and…Click to read more >

Marketing

Resending Email Campaigns

Is email marketing dead? That’s a big solid ‘No’. In fact, 59 percent retailers say that email marketing is their most effective channel in terms of revenue generation. There are many techniques when determining your email marketing strategy. One thing you may find yourself asking is: “Should I resend my email campaigns to subscribers who…Click to read more >

Technology

2019 Instagram Integration with Checkout

Instagram announced some exciting news this month. In the past couple years; Instagram has grown to over a billion active users. Many would say it’s changed the way consumers view the world, and it’s about to get even better. spoiler alert This announcement is a game changer! What’s the big announcement? Instagram is proudly integrating…Click to read more >

Analyze

SEO Tools on a Budget

If you’re a small-business owner trying to compete in the big leagues, spending money on marketing for your business may not be an option. Targeted advertising does get results if done properly, but there are plenty of free ways to build your business and market online. One of the first steps in a solid marketing…Click to read more >

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