web analytics

Retailing

One-Click Methods to Pay at Checkout

Every business owner wants shoppers to come to their website and buy something. Once they’ve done that, how do you keep them coming back? Amit Mathradas, the general manager and head of North American small business at PayPal, tells us about some e-commerce quick fixes to improve the customer experience. Click below to watch the…Click to read more >

Social Media

Boost Your Instagram Following With These Simple Hacks

When you want to grow your followers fast and boost social engagement, you need to go beyond just posting static images. Here are the Instagram hacks that will get your engagement and follower growth soaring. Instagram has traditionally been a social playground for a much younger demographic. That’s been changing recently after Facebook’s acquisition of…Click to read more >

Marketing

Technology

Google Announces Next Stage in HTTPS Warnings

Google announced October 2017 they are requiring websites to obtain an SSL certificate on HTTP websites or risk your website labeled as “Not Secure” or potentially listed as unsafe or deceptive. Those who updated their website with an SSL now have the green secure lock in the web address bar, reassuring users that the website…Click to read more >

Analyze

SWOT Analysis

A SWOT analysis (alternatively SWOT Matrix) is a structured planning method used to evaluate the Strengths, Weaknesses, Opportunities, and Threats involved in a business or project. A SWOT analysis can be carried out for a business, product, program, place, industry, or person. It involves specifying the objective of the business venture or project and identifying…Click to read more >

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