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Shopper Psychology at eCommerce Checkout [Infographic]

This brilliant infographic put together by the VoucherCloud team sheds some light on key statistics and habits behind shoppers clicks throughout the eCommerce sales funnel. Key stats to bear in mind are: Site Speed Site speed: slow websites that load 3 second or more account for 57% cart abandonment 80% of shoppers that abandon their…Click to read more >

Social Media

The 2017 Social Media Image & Video Size Guide

As we have learned, sharing photos and video are an integral part of your success in marketing on social media. Sizing images correctly in each platform is crucial for the images to appear the way you want them across different platforms and devices. Here is a look at a detailed guide on social media image…Click to read more >

Marketing

50 Free Marketing Tools Any Small Business Can Use

You’re a small business. You need to market your products and services to establish yourself on the market and edge ahead of competitors. Though your marketing budget doesn’t stretch too far. Fortunately, there is a whole host of free marketing tools that small businesses can benefit from. Here’s 50! Free Marketing Tools Portent Portent is a handy free marketing tool…Click to read more >

Technology

Reminder: Google Security for HTTP Websites

Google is buckling down on internet security and pushing to move website owners toward a more secure online presence. With the upcoming release of Chrome version 62, Google will begin labeling websites with a red “Not Secure” warning in the address bar for all HTTP websites without an SSL, or secure sockets layer, beginning Oct.…Click to read more >

Analyze

SWOT Analysis

A SWOT analysis (alternatively SWOT Matrix) is a structured planning method used to evaluate the Strengths, Weaknesses, Opportunities, and Threats involved in a business or project. A SWOT analysis can be carried out for a business, product, program, place, industry, or person. It involves specifying the objective of the business venture or project and identifying…Click to read more >

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