Having a brand presence on social media is a requirement, not an option in today’s socially connected world. It’s valuable for advertisement, brand presentation, fan connection, and customer service. And while social media is transforming the way that people interact with brands, it is also making waves in the way people shop with those brands.…Click to read more >
Social Media
Instagram Beefs Up Ads With App Install And Buy Buttons, Interest Targeting, API
Instagram is ready to make some serious money. After a year and half of format experiments and basic targeting, Instagram is giving advertisers much more powerful tools. Those include “Shop Now”, “Install Now”, and “Sign up” buttons, interest and demographic targeting, and an API for efficiently managing huge campaigns. Since their launch in October…Click to read more >
Marketing
Resending Email Campaigns
Is email marketing dead? That’s a big solid ‘No’. In fact, 59 percent retailers say that email marketing is their most effective channel in terms of revenue generation. There are many techniques when determining your email marketing strategy. One thing you may find yourself asking is: “Should I resend my email campaigns to subscribers who…Click to read more >
Technology
Instagram Beefs Up Ads With App Install And Buy Buttons, Interest Targeting, API
Instagram is ready to make some serious money. After a year and half of format experiments and basic targeting, Instagram is giving advertisers much more powerful tools. Those include “Shop Now”, “Install Now”, and “Sign up” buttons, interest and demographic targeting, and an API for efficiently managing huge campaigns. Since their launch in October…Click to read more >
Analyze
SEO Tools on a Budget
If you’re a small-business owner trying to compete in the big leagues, spending money on marketing for your business may not be an option. Targeted advertising does get results if done properly, but there are plenty of free ways to build your business and market online. One of the first steps in a solid marketing…Click to read more >
Tutorials
Learn How to Get Your Business Facebook Page Up and Running
You know by now that you need a Facebook Business Page. You’ve seen the statistics. You know that Facebook’s more than two billion monthly active users make it an impossible platform for any business to ignore. The fact is being on Facebook makes it easier for people to discover and interact with your brand online.…Click to read more >