The majority of sale transactions happen smoothly, working much like this: the sale is authorized by the customer’s card issuer, you ship the merchandise to them and get paid. Once in awhile, though, the customer may file a dispute, asking their credit card company to reverse the transaction. Why does this occur and what can…Click to read more >
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How to build an email list using email pop-up fields
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7 SMS Marketing Best Practices to Know Before You Hit “Send”
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What is Cross Posting on Social Media – and How Can it Help Me Build My Business?
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98% of consumers plan to make a purchase on social media in 2022
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12 Digital Merchandising Building Blocks
Social Commerce
98% of consumers plan to make a purchase on social media in 2022
Are you thinking about your social channels as sales transaction channels? If not, you may be missing out on a huge market (and sales) opportunity. Sprout Social recently conducted a survey showing that 68% of us have already made some kind of a purchase using a social channel. That’s expected to grow significantly over the…Click to read more >
Reoccurring Commerce
Sales Automation – The Ultimate Guide 2022
Virtually every business can benefit from some form of sales automation. This includes those of us with online creative retail businesses. The key is to understand which parts of your business can be automated while not losing the personal touch our customers expect of us and our business. The following article touches on many of…Click to read more >
Marketing
7 SMS Marketing Best Practices to Know Before You Hit “Send”
SMS marketing has quickly become an essential channel for businesses. Here are seven best practices to help you make the most of it. If you’re like the average American, you spend around 36 minutes using your smartphone to text or call people every day. Most of these communications are done without a thought. However, the…Click to read more >
Social Media
What is Cross Posting on Social Media – and How Can it Help Me Build My Business?
Let’s Start with the Definition of Cross Posting on Social media Cross posting is the process of taking one piece of content and sharing it across multiple social media channels. With the right strategy – you can use cross posting to connect with customers on a variety of social media channels – and not spend…Click to read more >
Technology
How to Optimize for Local Voice Search on Alexa, Siri, Google, and Cortana
53% of people who own smart speakers use them for local business searches every day. You may not even think about how often you use voice-activated devices in your day-to-day life. Whether you’re asking Siri for directions, Alexa is adding milk to your grocery list, or Google Assistant is setting a reminder for your dentist…Click to read more >
Retailing / Tutorials
Developing a Customer Experience Strategy
What is Customer Experience? What is customer experience? It’s defined as “interactions between a brand or company and its customers throughout their business relationship.” An interaction can include awareness, discovery, cultivation, advocacy, purchases,and service. In a study by Oracle, concluded that customer experience impacts the willingness of a customer to be a loyal advocate. If…Click to read more >
Analyze
Best Survey Tools in 2022
by Mark Pickavance, Brian Turner Improve your customer research The best survey tools make it simple and easy to collect feedback from customers in order to manage business insights. There are always ways to improve business products or services, but knowing which ways would best please customers can be difficult to know. Choices that may…Click to read more >
Must-Read
Scale While You Sleep
Scale While You Sleep: 9 Automated Email Sequences That Can Grow Your Ecommerce Business 30% In 30 Days by Chris Orzechowski One of the hardest parts of growing an Ecommerce business is scaling to the point where you have enough cash flow and profit margin. Some business owners think the only answer to their problem…Click to read more >