web analytics

Retailing

Bridging the Gap Between In-Store and Online Retailing

Global e-commerce sales are expected to surpass $3 trillion this year and reach $5.8 trillion by 2022. Brick-and-mortar may be feeling the effects of this aggressive growth, but the growth is far from tragic. E-commerce currently represents only 11.9 percent of the global retail market. Yes, this is a daunting and growing number, but it…Click to read more >

Social Media

Boost Your Instagram Following With These Simple Hacks

When you want to grow your followers fast and boost social engagement, you need to go beyond just posting static images. Here are the Instagram hacks that will get your engagement and follower growth soaring. Instagram has traditionally been a social playground for a much younger demographic. That’s been changing recently after Facebook’s acquisition of…Click to read more >

Marketing

Why You Should Be Using SMS Marketing

Does SMS marketing make sense for a small business? Absolutely! SMS marketing has the highest open rates of any marketing channel. And that’s just the beginning. Not only does it benefit retailers of all sizes but it’s particularly well suited to smaller businesses that have less to spend on traditional marketing campaigns. Good or great…Click to read more >

Technology

Analyze

Google Analytics Basics

Google Analytics is a free tool that provides data and information about your website to help guide business decisions and marketing direction. Everyone starts their search for just about anything at their favorite search engine. Whether you are looking for hours for a store, or for a specific item to purchase, you start with an…Click to read more >

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