You know by now that you need a Facebook Business Page. You’ve seen the statistics. You know that Facebook’s more than two billion monthly active users make it an impossible platform for any business to ignore. The fact is being on Facebook makes it easier for people to discover and interact with your brand online.…Click to read more >
retailing
Shopper Psychology at eCommerce Checkout [Infographic]
This brilliant infographic put together by the VoucherCloud team sheds some light on key statistics and habits behind shoppers clicks throughout the eCommerce sales funnel. Key stats to bear in mind are: Site Speed Site speed: slow websites that load 3 second or more account for 57% cart abandonment 80% of shoppers that abandon their…Click to read more >
Social Media
Boost Your Instagram Following With These Simple Hacks
When you want to grow your followers fast and boost social engagement, you need to go beyond just posting static images. Here are the Instagram hacks that will get your engagement and follower growth soaring. Instagram has traditionally been a social playground for a much younger demographic. That’s been changing recently after Facebook’s acquisition of…Click to read more >
Marketing
50 Free Marketing Tools Any Small Business Can Use
You’re a small business. You need to market your products and services to establish yourself on the market and edge ahead of competitors. Though your marketing budget doesn’t stretch too far. Fortunately, there is a whole host of free marketing tools that small businesses can benefit from. Here’s 50! Free Marketing Tools Portent Portent is a handy free marketing tool…Click to read more >
Technology
Google Announces Next Stage in HTTPS Warnings
Google announced October 2017 they are requiring websites to obtain an SSL certificate on HTTP websites or risk your website labeled as “Not Secure” or potentially listed as unsafe or deceptive. Those who updated their website with an SSL now have the green secure lock in the web address bar, reassuring users that the website…Click to read more >
Analyze
SWOT Analysis
A SWOT analysis (alternatively SWOT Matrix) is a structured planning method used to evaluate the Strengths, Weaknesses, Opportunities, and Threats involved in a business or project. A SWOT analysis can be carried out for a business, product, program, place, industry, or person. It involves specifying the objective of the business venture or project and identifying…Click to read more >