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eCommerce

Extend Your Product Lines and Your Brand with Merch

Fans love Merch! Creating merchandise for your quilting, sewing, craft, or other creative customer base is a fantastic idea to further engage with your audience and expand your revenue streams. They are a built-in fanbase and the people most likely (initially) to purchase your branded merchandise. Here are some merchandise ideas that might appeal…Click to read more >

Social Commerce

Reoccurring Commerce

Sales Automation – The Ultimate Guide 2022

Virtually every business can benefit from some form of sales automation. This includes those of us with online creative retail businesses. The key is to understand which parts of your business can be automated while not losing the personal touch our customers expect of us and our business. The following article touches on many of…Click to read more >

The Psychology of Live Sales: The Formula for Addictive Shopping Experiences

Marketing

Email Segmentation – Is Your List – Just a List?

Savvy marketers know our email list is arguably our most valuable business asset. We invest lots of time and resources to build our list, focusing on the number of subscribers, unsubscribe rate, conversion rates, etc. For many of us – it’s one big list of people who have signed up to receive our newsletter. Everyone…Click to read more >

Social Media

Hacked? Regaining Access to Your Social Accounts

That sinking feeling, that moment of pure panic when you realize you’ve been hacked – maybe you’ve experienced it. I don’t know anyone who hasn’t at least worried about what they’d do if that moment presented itself. I certainly have. Having our personal social accounts hacked is devastating – it feels like (and it is)…Click to read more >

Technology

Leveraging AI Tools for Sales, Serving Customers, and Brand Visibility

Do you remember where you were in November of 2022? That was the moment Open AI launched ChatGPT. Marketers, techies, writers, artists, and business owners alike wondered what all the buzz was about – and what this technology would mean to us. At the time (and still) most people had one of these reactions: …Click to read more >

Retailing / Tutorials

Developing a Customer Experience Strategy

What is Customer Experience? What is customer experience? It’s defined as “interactions between a brand or company and its customers throughout their business relationship.” An interaction can include awareness, discovery, cultivation, advocacy, purchases,and service. In a study by Oracle, concluded that customer experience impacts the willingness of a customer to be a loyal advocate. If…Click to read more >

Analyze

Driving Results with Sponsored Ads on Facebook

FB advertising is alive and well – here’s why. Facebook serves more than 2.9 billion monthly active users, and that number is expected to grow by another 5.04% by 2028. Even more impressive (and concerning) is the amount of data the Meta (Facebook) collects on every user. Some of that data is available to marketers…Click to read more >

Must-Read

Important Changes to Google and Yahoo Email Sender Requirements – Are You Ready?

Some big changes are coming to the email sender requirements for Google and Yahoo. If you use an email service provider, they have likely sent you a notice about the changes, and what it means for your business. They are taking it seriously – and so should we. What’s happening and why? Both Google…Click to read more >