The majority of sale transactions happen smoothly, working much like this: the sale is authorized by the customer’s card issuer, you ship the merchandise to them and get paid. Once in awhile, though, the customer may file a dispute, asking their credit card company to reverse the transaction. Why does this occur and what can…Click to read more >
Social Commerce
Why Your Product Catalog is the Key to Social Commerce Success
As an online retailer – you know the importance of using your social channels to reach customers. You may even be using your Facebook and Instagram channels to sell directly on those sites. Your Product Catalog should hold all the information necessary to provide a consistent experience for your customers – on Facebook, Instagram and…Click to read more >
Reoccurring Commerce
Sales Automation – The Ultimate Guide 2022
Virtually every business can benefit from some form of sales automation. This includes those of us with online creative retail businesses. The key is to understand which parts of your business can be automated while not losing the personal touch our customers expect of us and our business. The following article touches on many of…Click to read more >
Marketing
Use Your eNewsletter to Drive Traffic and Sales to Your Website
I’ve always had a “wordy” eNewsletter. For years I’ve packed my eNewsletter with as much “value” as I could – thinking that would help me build my audience and my relationship with my customers. Turns out – it’s too much for most people to read. That’s a problem. Something had to change. I started…Click to read more >
Social Media
What is Cross Posting on Social Media – and How Can it Help Me Build My Business?
Let’s Start with the Definition of Cross Posting on Social media Cross posting is the process of taking one piece of content and sharing it across multiple social media channels. With the right strategy – you can use cross posting to connect with customers on a variety of social media channels – and not spend…Click to read more >
Retailing / Tutorials
Developing a Customer Experience Strategy
What is Customer Experience? What is customer experience? It’s defined as “interactions between a brand or company and its customers throughout their business relationship.” An interaction can include awareness, discovery, cultivation, advocacy, purchases,and service. In a study by Oracle, concluded that customer experience impacts the willingness of a customer to be a loyal advocate. If…Click to read more >
Analyze
Best Survey Tools in 2022
by Mark Pickavance, Brian Turner Improve your customer research The best survey tools make it simple and easy to collect feedback from customers in order to manage business insights. There are always ways to improve business products or services, but knowing which ways would best please customers can be difficult to know. Choices that may…Click to read more >
Must-Read
Building a StoryBrand by Donald Miller
New York Times bestselling author Donald Miller uses the seven universal elements of powerful stories to teach readers how to dramatically improve how they connect with customers and grow their businesses. Donald Miller’s StoryBrand process is a proven solution to the struggle business leaders face when talking about their businesses. This revolutionary method for connecting…Click to read more >