Google My Business (GMB) is one of the most powerful ways to improve a business’ local search engine optimization and online visibility. If you’re a local business, claiming your Google My Business profile is one of the first steps you should take to increase your company’s online presence. As long as your local business meets…Click to read more >
One-Click Methods to Pay at Checkout
Every business owner wants shoppers to come to their website and buy something. Once they’ve done that, how do you keep them coming back? Amit Mathradas, the general manager and head of North American small business at PayPal, tells us about some e-commerce quick fixes to improve the customer experience. Click below to watch the…Click to read more >
Learn How to Get Your Business Facebook Page Up and Running
You know by now that you need a Facebook Business Page. You’ve seen the statistics. You know that Facebook’s more than two billion monthly active users make it an impossible platform for any business to ignore. The fact is being on Facebook makes it easier for people to discover and interact with your brand online.…Click to read more >
Facebook: Learn to Setup a Business Facebook Page
Setting up your Page You can set up a free Facebook business Page in a matter of minutes, from a mobile device or a computer. → Get Started. This link will also show you how to set up a Community or Public Figure page. What you’ll need to set up your Facebook Page A name…Click to read more >
Boost Your Instagram Following With These Simple Hacks
When you want to grow your followers fast and boost social engagement, you need to go beyond just posting static images. Here are the Instagram hacks that will get your engagement and follower growth soaring. Instagram has traditionally been a social playground for a much younger demographic. That’s been changing recently after Facebook’s acquisition of…Click to read more >
50 Free Marketing Tools Any Small Business Can Use
You’re a small business. You need to market your products and services to establish yourself on the market and edge ahead of competitors. Though your marketing budget doesn’t stretch too far. Fortunately, there is a whole host of free marketing tools that small businesses can benefit from. Here’s 50! Free Marketing Tools Portent Portent is a handy free marketing tool…Click to read more >
Instagram is Adding Transparency to Influencer Marketing
A tool will tag sponsored posts, and provide brands and influencers with access to analytics. It seems that a better influencer marketing system — one with more transparency and accountability — is rising from the ashes of the infamous Fyre Festival, because Instagram announced this week that it will begin rolling out a new paid…Click to read more >
The 2017 Social Media Image & Video Size Guide
As we have learned, sharing photos and video are an integral part of your success in marketing on social media. Sizing images correctly in each platform is crucial for the images to appear the way you want them across different platforms and devices. Here is a look at a detailed guide on social media image…Click to read more >
Leading Marketing Strategy Components
You have set your goals and objectives. Now to decide which elements of your marketing strategy are essential and need to be at the top of the list. These are two components you should target. 1. Comprehensive Mobile Capability Retail industries rely more heavily on mobile than others, but every brand must have solid…Click to read more >
Instagram Video Carousel Ads Now Available to All Advertisers
Instagram announced earlier this month that it was beta-testing the addition of video to carousel ads, and the feature was made available to all advertisers Friday. Carousel ads on Instagram can contain up to five elements—videos and photos—with videos capped at 60 seconds. Instagram said in an Instagram for Business blog post announcing the launch that…Click to read more >