You know by now that you need a Facebook Business Page. You’ve seen the statistics. You know that Facebook’s more than two billion monthly active users make it an impossible platform for any business to ignore. The fact is being on Facebook makes it easier for people to discover and interact with your brand online.…Click to read more >
Instagram is Adding Transparency to Influencer Marketing
A tool will tag sponsored posts, and provide brands and influencers with access to analytics. It seems that a better influencer marketing system — one with more transparency and accountability — is rising from the ashes of the infamous Fyre Festival, because Instagram announced this week that it will begin rolling out a new paid…Click to read more >
The 2017 Social Media Image & Video Size Guide
As we have learned, sharing photos and video are an integral part of your success in marketing on social media. Sizing images correctly in each platform is crucial for the images to appear the way you want them across different platforms and devices. Here is a look at a detailed guide on social media image…Click to read more >
Instagram Video Carousel Ads Now Available to All Advertisers
Instagram announced earlier this month that it was beta-testing the addition of video to carousel ads, and the feature was made available to all advertisers Friday. Carousel ads on Instagram can contain up to five elements—videos and photos—with videos capped at 60 seconds. Instagram said in an Instagram for Business blog post announcing the launch that…Click to read more >
Shopper Psychology at eCommerce Checkout [Infographic]
This brilliant infographic put together by the VoucherCloud team sheds some light on key statistics and habits behind shoppers clicks throughout the eCommerce sales funnel. Key stats to bear in mind are: Site Speed Site speed: slow websites that load 3 second or more account for 57% cart abandonment 80% of shoppers that abandon their…Click to read more >
How To Write Better Email Subject Lines to Get More Opens
First impressions matter. This is doubly true when writing email subject lines. They’re the first thing recipients see in their inbox. When written well, they inspire readers to open your email newsletters and click through to read more. If they’re off target, however, they let your reader know your email is a waste of time…Click to read more >
Facebook rolls out live video streaming to everyone in the United States
A month after beginning to test live-streaming video from its flagship app, Facebook is now rolling the feature out to all users in the United States. The feature, which only works on iPhone for now, is accessible from a redesigned status menu. You can tap “live video” to enable the feature, which shows you a…Click to read more >
Instagram Beefs Up Ads With App Install And Buy Buttons, Interest Targeting, API
Instagram is ready to make some serious money. After a year and half of format experiments and basic targeting, Instagram is giving advertisers much more powerful tools. Those include “Shop Now”, “Install Now”, and “Sign up” buttons, interest and demographic targeting, and an API for efficiently managing huge campaigns. Since their launch in October…Click to read more >
How the EU Value-Added Tax Affects Online Sellers
The new EU Value-Added Tax (VAT) changes, effective January 1, 2015, have a major influence on online merchants selling digital goods. It’s important for e-tailers to understand what these changes mean. Our team at Ecwid has put together the below to make it easy for merchants to accommodate the new policies. The New EU VAT…Click to read more >
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