Having a brand presence on social media is a requirement, not an option in today’s socially connected world. It’s valuable for advertisement, brand presentation, fan connection, and customer service. And while social media is transforming the way that people interact with brands, it is also making waves in the way people shop with those brands.…Click to read more >
The Psychology of Live Sales: The Formula for Addictive Shopping Experiences
Every Thursday at 6pm, small business owner Mindy Switzer Mass of Mindy’s MVP Boutique, stands behind her smartphone to greet her loyal customers via Facebook Live. As the viewer ticker starts, you can watch it rise from one to hundreds in a matter of seconds. Comments start to pour in almost as quickly as the…Click to read more >