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Tag Archives: Social Media

You Don’t Need an Audience – You Need a Community (Video)

Working hard to build your audience? Concerned about growing your follower count on (any social platform)? You don’t need an audience. You need a community according to social media strategist Katie Steckly.  What’s the difference between an audience and a community?     An audience is a one-to-many communication That communication is primarily one way.…Click to read more >

Cheat Sheet for WordPress

The Complete Social Media Cheat Sheet for WordPress (Updated)

With so many online retailers using WordPress as the platform for their online business – it makes sense to take a look at resources for WordPress users. I’ve found lots of helpful advice from the folks over at WPbeginner.com – starting with this guide to setting up social profiles. Not only do they provide a…Click to read more >

Your #1 Asset as an Online Retailer

As a business owner – you understand the importance of having a clear, branded social media presence. You’ve worked hard to fine-tune your profile, post regularly, and gather as many likes, followers, and interactions as you possibly can. Your Instagram, Facebook, and Twitter feeds are a big part of your thought process. Your Pinterest boards…Click to read more >

Social media transactions by consumers

98% of consumers plan to make a purchase on social media in 2022

Are you thinking about your social channels as sales transaction channels? If not, you may be missing out on a huge market (and sales) opportunity. Sprout Social recently conducted a survey showing that 68% of us have already made some kind of a purchase using a social channel. That’s expected to grow significantly over the…Click to read more >

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