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Business Guide to Email Authentication: Protecting Your Online Retail Business

Business Guide to Email Authentication: Protecting Your Online Retail Business

Email authentication is the key to ensuring our emails are trusted, secure, and delivered – not blocked. This is one of those topics that can make those of us less confident with technology – glaze over – but getting on top of it isn’t as hard as it seems.

A How-To Guide for Understanding Customer Preferences through Surveys

Understanding your customers’ needs and preferences is crucial for tailoring your marketing messages effectively. Surveys serve as valuable tools to gain insights directly from your target audience. In this article, we’ll explore the types of questions to ask, and the different ways those questions can be asked. We’ll also talk about recommended survey length and…Click to read more >

23 Email Marketing Tips to Improve Click Through Rates

23 Email Marketing Tips to Improve Click-Through Rates   Do you send out email newsletters to your customers? Do you know what your click-through rates are? Click-through rate (CTR) is a key metric used to measure the effectiveness of email newsletters. It represents the percentage of people who clicked on a link within an email…Click to read more >

Increase Sales by Adding Short Videos to Your Product Listings

INCREASE SALES BY ADDING SHORT VIDEOS TO YOUR PRODUCT LISTINGS We humans are visual creatures and most of us are increasingly busy. In general, we respond well to images (still or animated). That’s especially true if it means we can get the information we want – quickly – without having to read a lot of…Click to read more >

2022 Holiday Shopping Trends and How to Prepare – Flodesk Masterclass (Video)

The holidays are upon us and holiday shopping is about to begin. The team at flodesk has created an on-demand video – outlining the holiday shopping trends of the past couple of years. Are you ready with your holiday promotions, newsletters, and coupon codes?   While time is short – there is still time to…Click to read more >

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