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How to Protect Your Ecommerce Store from Payment Fraud

How to Protect Your Ecommerce Store from Payment Fraud

According to the Association of Certified Fraud Examiners, almost 50% of small businesses fall victim to fraud at some point in their business life cycle, costing them an average of $114,000 per occurrence. Aside from phishing and hacking, if you accept a fraudulent payment, you could be held financially responsible for the loss. Having to…Click to read more >

What is SEO and Why You Should Care

SEO is an abbreviation for Search Engine Optimization. So, what is that? SEO is understanding how the search engines decide what to show in your search results when you begin a search for something at your favorite search engine. Why does SEO matter? If you optimize your website content and technology, the search engine is…Click to read more >

One-Click Methods to Pay at Checkout

Every business owner wants shoppers to come to their website and buy something. Once they’ve done that, how do you keep them coming back? Amit Mathradas, the general manager and head of North American small business at PayPal, tells us about some e-commerce quick fixes to improve the customer experience. Click below to watch the…Click to read more >

Google Business Listings – How to Use Them to Promote Your Shops Local Events and Classes

Let’s start with the basics. You might be asking yourself what exactly is a Google Business Listing? Go to Google, search for your business and you’ll see a list of search results. The box to the right that has more information — that is your Google Business Listing. Claim your business If you haven’t claimed…Click to read more >

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