What is Customer Experience? What is customer experience? It’s defined as “interactions between a brand or company and its customers throughout their business relationship.” An interaction can include awareness, discovery, cultivation, advocacy, purchases,and service. In a study by Oracle, concluded that customer experience impacts the willingness of a customer to be a loyal advocate. If…Click to read more >
Converting Transactions Into Long-Term Customer Relationships
Whether you’re a brick-and-mortar shop or an online store, you spend a good deal of time on PR, advertising, shop hops, classes, and special events designed to get people through your physical or virtual doors. Previous Panning for Gold columns have discussed how to attract people to your website, how to merchandise online, and how…Click to read more >