As we approach the end of another year, it's time for all of us as online retailers to reflect on our progress throughout the year and strategically plan for the upcoming challenges and opportunities. It’s a busy time of year and for most of us - it can feel like a sprint to the finish line. Here’s the thing - there is no finish line. For shop owners, artisans, makers, and all those who have embraced the digital marketplace, a well-thought-out year-end plan is crucial.

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