Instagram is ready to make some serious money. After a year and half of format experiments and basic targeting, Instagram is giving advertisers much more powerful tools. Those include “Shop Now”, “Install Now”, and “Sign up” buttons, interest and demographic targeting, and an API for efficiently managing huge campaigns. Since their launch in October…Click to read more >
Top 3 Holiday Fraud Scams Launched at Small Business
While it may be “The Most Wonderful Time of the Year” for merrymakers, it is also “The Hap-Hazardous Season of All.” Researchers predict that 43% of cyber-attacks will be aimed at small businesses this fourth quarter. According to a recent study conducted by Verizon (DBIR). Cyber-crime has never been more advanced, and small business owners…Click to read more >
How to Prevent, Dispute, and Reconcile Chargebacks for Online Businesses
The majority of sale transactions happen smoothly, working much like this: the sale is authorized by the customer’s card issuer, you ship the merchandise to them and get paid. Once in awhile, though, the customer may file a dispute, asking their credit card company to reverse the transaction. Why does this occur and what can…Click to read more >
How to Protect Your Ecommerce Store from Payment Fraud
According to the Association of Certified Fraud Examiners, almost 50% of small businesses fall victim to fraud at some point in their business life cycle, costing them an average of $114,000 per occurrence. Aside from phishing and hacking, if you accept a fraudulent payment, you could be held financially responsible for the loss. Having to…Click to read more >
Accepting Credit Card Payments Online – Your Best Options
Figuring out the best ways to accept credit cards online and choosing the right payment processor can be overwhelming at the beginning. It is the lifeblood of your ecommerce operation and a necessary cost to consider when selling online. If you can not properly take payments online, you have no business. Before we dive into…Click to read more >
Why Small Businesses Should Think Like Big Businesses
I recently read an article in Authority Magazine, an online publication that features interviews with authorities in business, film, sports and tech, who tell stories that are both empowering and actionable. Yitzi Weiner, the magazine’s editor in chief, interviewed Mohammed Ali, chief marketing and growth officer at Format. Ali previously served as VP, Marketing and…Click to read more >
What to Know Before Choosing a Payment Provider
Choosing the right payment processor for your business is one of the most important decisions you make when setting up your ecommerce website. And once you’re up and running, ensuring you have the right payment gateway to suit your business only grows in importance. To make an informed decision, you’ll need to get caught up…Click to read more >
Bridging the Gap Between In-Store and Online Retailing
Global e-commerce sales are expected to surpass $3 trillion this year and reach $5.8 trillion by 2022. Brick-and-mortar shops may be feeling the effects of this aggressive growth, but the growth is far from tragic. E-commerce currently represents only 11.9 percent of the global retail market. Yes, this is a daunting and growing number, but…Click to read more >
One-Click Methods to Pay at Checkout
Every business owner wants shoppers to come to their website and buy something. Once they’ve done that, how do you keep them coming back? Amit Mathradas, the general manager and head of North American small business at PayPal, tells us about some e-commerce quick fixes to improve the customer experience. Click below to watch the…Click to read more >
Shopper Psychology at eCommerce Checkout [Infographic]
This brilliant infographic put together by the VoucherCloud team sheds some light on key statistics and habits behind shoppers clicks throughout the eCommerce sales funnel. Key stats to bear in mind are: Site Speed Site speed: slow websites that load 3 second or more account for 57% cart abandonment 80% of shoppers that abandon their…Click to read more >