I recently read an article in Authority Magazine, an online publication that features interviews with authorities in business, film, sports and tech, who tell stories that are both empowering and actionable. Yitzi Weiner, the magazine’s editor in chief, interviewed Mohammed Ali, chief marketing and growth officer at Format. Ali previously served as VP, Marketing and…Click to read more >
What to Know Before Choosing a Payment Provider
Choosing the right payment processor for your business is one of the most important decisions you make when setting up your ecommerce website. And once you’re up and running, ensuring you have the right payment gateway to suit your business only grows in importance. To make an informed decision, you’ll need to get caught up…Click to read more >
Bridging the Gap Between In-Store and Online Retailing
Global e-commerce sales are expected to surpass $3 trillion this year and reach $5.8 trillion by 2022. Brick-and-mortar shops may be feeling the effects of this aggressive growth, but the growth is far from tragic. E-commerce currently represents only 11.9 percent of the global retail market. Yes, this is a daunting and growing number, but…Click to read more >
One-Click Methods to Pay at Checkout
Every business owner wants shoppers to come to their website and buy something. Once they’ve done that, how do you keep them coming back? Amit Mathradas, the general manager and head of North American small business at PayPal, tells us about some e-commerce quick fixes to improve the customer experience. Click below to watch the…Click to read more >
Shopper Psychology at eCommerce Checkout [Infographic]
This brilliant infographic put together by the VoucherCloud team sheds some light on key statistics and habits behind shoppers clicks throughout the eCommerce sales funnel. Key stats to bear in mind are: Site Speed Site speed: slow websites that load 3 second or more account for 57% cart abandonment 80% of shoppers that abandon their…Click to read more >
How to Create the Perfect Checkout Page [Infographic]
by Susannah Morris at Hubspot.com | September 15, 2015 68% of all ecommerce visitors abandon their shopping carts – leaving $4 trillion of abandoned merchandize behind. But don’t despair – according to BI Intelligence, roughly 2.5 trillion (or 63%) of this is potentially recoverable. The top three reasons that people gave for abandoning their carts…Click to read more >
9 Simple Ways To Optimize Your Blog Post To Get Found By Google
by Brandon Schaefer July 25, 2015 Getting your article found by google is really not that difficult… that is… if you know what to do, and how to do it. Like I always share… if you stick to the basics and the core foundations… you’ll always end up in good shape. Optimize Your Blog Post So……Click to read more >
5 Tips for Maximizing Your Search Engine Optimization
As a website owner, you understand that your goal is to maximize the amount of qualified traffic to your website. Although referrals and word-of-mouth can be great sources for customers, the real Holy Grail of the Internet is Search Listings (Google, Bing, Yahoo, etc.). Through some effort, you can get your site in front of…Click to read more >
Understanding Search Algorithms and How They Impact Your Website
In SEO we often refer to a search engine’s algorithm. But, what is an algorithm and how does it impact your website? By definition, it is a step-by-step procedure to determine a calculation. It’s a formula. Search engines use a formula to rank websites based, in part, on particular keywords or phrases. Search engines have…Click to read more >
Introduction to Paid Search
My previous articles have all discussed organic search optimization of your website. I thought we should start to explore the paid side of search. So, what is the difference between organic and paid search? Organic and paid search listings both appear on the same page of the search engine, and can originate from the same…Click to read more >