Learn the basics of SEO, starting with how search engines work, introduction to the tools you can use to track SEO and then covering the key elements of SEO – Technical, On-Page and Off-Page — tailored specifically for shop owners. This class is meant for beginners who want to learn the basics, setting a foundation so that you can learn more advanced topics.
Replay: SEO Basics & Beyond
Learn the basics of SEO, starting with how search engines work, introduction to the tools you can use to track SEO and then covering the key elements of SEO – Technical, On-Page and Off-Page — tailored specifically for shop owners. This class is meant for beginners who want to learn the basics, setting a foundation so that you can learn more advanced topics.
What is SEO and Why You Should Care
SEO is an abbreviation for Search Engine Optimization. So, what is that? SEO is understanding how the search engines decide what to show in your search results when you begin a search for something at your favorite search engine. Why does SEO matter? If you optimize your website content and technology, the search engine is…Click to read more >
Google Business Listings – How to Use Them to Promote Your Shops Local Events and Classes
Let’s start with the basics. You might be asking yourself what exactly is a Google Business Listing? Go to Google, search for your business and you’ll see a list of search results. The box to the right that has more information — that is your Google Business Listing. Claim your business If you haven’t claimed…Click to read more >
9 Simple Ways To Optimize Your Blog Post To Get Found By Google
by Brandon Schaefer July 25, 2015 Getting your article found by google is really not that difficult… that is… if you know what to do, and how to do it. Like I always share… if you stick to the basics and the core foundations… you’ll always end up in good shape. Optimize Your Blog Post So……Click to read more >
5 Tips for Maximizing Your Search Engine Optimization
As a website owner, you understand that your goal is to maximize the amount of qualified traffic to your website. Although referrals and word-of-mouth can be great sources for customers, the real Holy Grail of the Internet is Search Listings (Google, Bing, Yahoo, etc.). Through some effort, you can get your site in front of…Click to read more >
Understanding Search Algorithms and How They Impact Your Website
In SEO we often refer to a search engine’s algorithm. But, what is an algorithm and how does it impact your website? By definition, it is a step-by-step procedure to determine a calculation. It’s a formula. Search engines use a formula to rank websites based, in part, on particular keywords or phrases. Search engines have…Click to read more >
Introduction to Paid Search
My previous articles have all discussed organic search optimization of your website. I thought we should start to explore the paid side of search. So, what is the difference between organic and paid search? Organic and paid search listings both appear on the same page of the search engine, and can originate from the same…Click to read more >
The Do’s and Don’ts of SEO
Search Engine Optimization (SEO) is a moving target and requires continuous learning, tweaking, and updating. In previous articles, we discussed key steps of SEO and the process of selecting your keywords. I think now is a good time to step back and outline some of the Dos and Don’ts in the SEO process. I want…Click to read more >
Selecting Keywords for Your Website
In architecture, a keystone is a wedge-shaped stone that is inserted as the final piece to a masonry arch which locks all the stones into position. It is what supports the entire arch. Keywords are the same foundation for your online business. Keywords are simply the words and phrases that individuals type in to search…Click to read more >
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