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Achieving More Accurate Color with White Balance

It’s a common problem: You neatly arrange a stack of gorgeous new fabrics on a clean white surface, set your camera’s exposure and start shooting. As you peer through the viewfinder, you think how great the fabrics look and how the pictures are really going to show off the beautiful colors of the fabric on your store’s web site. Then you transfer the photos to your computer and discover with dismay that the warm salmon color in the fabric looks neon pink, the warm beige looks gray, and the
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Melissa Burt

Melissa Burt has worked as an art director in the fabric and handicraft industries directing photo shoots for more than seven years. When she’s not taking thousands of photos of her kids or pinning photos on Pinterest, she’s blogging at indigomouse.net.

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