Understanding your customers’ needs and preferences is crucial for tailoring your marketing messages effectively. Surveys serve as valuable tools to gain insights directly from your target audience. In this article, we’ll explore the types of questions to ask, and the different ways those questions can be asked. We’ll also talk about recommended survey length and…Click to read more >
Disclosures 101 for Social Media Influencers
As online retailers – were are naturally focused on promoting the products we offer. We share them on our social posts, reels, lives – and more. If we are purchasing, stocking, and then shipping those products one set of rules applies. If we are promoting those same products but directing shoppers to the product supplier’s…Click to read more >
6 Steps to Create a Hype Worthy Product Launch
As creative retailers – we know how important it is to differentiate ourselves from other similar creative businesses. One of the best ways to do that is to develop and launch a new branded product – something unique to your business. Your new product could be a book, a pattern, a tool, or some fun…Click to read more >
Website Security for Online Retailers
Do you know that sinking feeling, that racing of the heart, the panic you feel when you realize that your online store has been hacked or gone down? If not – it might only be a matter of time before you do. Website security for online retailers is a critical issue. One that can’t be…Click to read more >
23 Email Marketing Tips to Improve Click Through Rates
23 Email Marketing Tips to Improve Click-Through Rates Do you send out email newsletters to your customers? Do you know what your click-through rates are? Click-through rate (CTR) is a key metric used to measure the effectiveness of email newsletters. It represents the percentage of people who clicked on a link within an email…Click to read more >
The Ultimate Google Algorithm Cheat Sheet – 2023
The Ultimate Google Algorithm Cheat Sheet – 2023 For online retailers, it can seem that getting found on Google is an insurmountable challenge. The Google Algorithm changes daily – at least in a minor way – and major changes happen a couple of times a year. Keeping up with all the changes seems like an…Click to read more >
Quilting Industry Commerce Trends – Part 1 of 2
Who could have predicted all the different ways our quilting businesses – and the industry itself could be impacted by the events of the past few years? One thing is certain – the unexpected is the new normal. In this 2-part article, we will be taking a look at commerce trends within the quilting industry,…Click to read more >
Quilting Industry Commerce Trends – Part 2 of 2
Who could have predicted all the different ways our quilting businesses – and the industry itself could be impacted by the events of the past few years? One thing is certain – the unexpected is the new normal. In this 2-part article, we are taking a look at commerce trends within the quilting industry, the…Click to read more >
The One Email Metric You Should Be Tracking
Do you keep track of your email metrics? I’m talking about things like Open Rate, Click Through Rate, Unsubscribes, Sales, etc. Clearly, these numbers are important – but do they give you a real sense of how your copy is connecting with the readers of your newsletter? I learned about a different kind of email…Click to read more >
The Business Case for Storing Your Videos on a YouTube Channel
If these past few years have taught us anything – it’s that video as an important form of business content – is here to stay. Many of us have been recording our “Live” sales, our Zoom meetings, online classes, and all manner of “How-To” demos. For most of us – it’s a whole new type…Click to read more >