As a business owner – you understand the importance of having a clear, branded social media presence. You’ve worked hard to fine-tune your profile, post regularly, and gather as many likes, followers, and interactions as you possibly can. Your Instagram, Facebook, and Twitter feeds are a big part of your thought process. Your Pinterest boards…Click to read more >
How to Prepare for and Teach a Class on Zoom
Do you want to offer classes to more people than will fit into your physical classroom? Are you trying to connect with customers – no matter where they live? Will you want to teach a class once and deliver it over and over? Developing your class and teaching it to your customers online – has…Click to read more >
Why Your Product Catalog is the Key to Social Commerce Success
As an online retailer – you know the importance of using your social channels to reach customers. You may even be using your Facebook and Instagram channels to sell directly on those sites. Your Product Catalog should hold all the information necessary to provide a consistent experience for your customers – on Facebook, Instagram and…Click to read more >
Detailed Product Descriptions – Boost Sales
Product Descriptions – When written well – lead to Higher Sales Selling online? Uploading new items to your online store can be a time-consuming process. We have to think about inventory and pricing and pictures. There are SEO and Alt Tags to consider – and finally – the Product Descriptions for every single item. I’ve…Click to read more >
7 Common Issues – Slowing Down Your Website
Did you know that website speed – how fast our websites (and each individual page) load on every type of device makes a difference to our customers? In the back of my busy brain – I knew that it makes a difference. I tend to click out of any page that takes too long to…Click to read more >
What is Cross Posting on Social Media – and How Can it Help Me Build My Business?
Let’s Start with the Definition of Cross Posting on Social media Cross posting is the process of taking one piece of content and sharing it across multiple social media channels. With the right strategy – you can use cross posting to connect with customers on a variety of social media channels – and not spend…Click to read more >
12 Digital Merchandising Building Blocks
Physical vs Digital Merchandising As shop owners – we understand the importance of merchandising in our shops. I’m guessing that you’ve spent some time thinking about the path you want a customer to travel when they walk in the door of your shop. All of us want our shop visitors to be inspired by what…Click to read more >
Social Media Scheduling Tools – Saving Time and Extending Your Reach
Social Media Scheduling Tools We all know how vital it is nowadays for a business to have a social media presence. As much as we’d like to be on top of this important aspect of promoting to our customers, most of us probably aren’t very consistent in posting. It can be challenging to keep an…Click to read more >
‘Link in Bio’ – Is it helping you build your business?
What Link do You Use? Do you always add the URL for your website’s homepage when filling out the business information for your social media channels? That link could be working much harder for you. A customized bio link landing page will drive visitors to your most important content. If you’ve spent any time at…Click to read more >