web analytics

GA4 – The Bounce Rate Metric is Back

No doubt you’ve heard the news - Universal Analytics (UA) is sunsetting in July 2023 (literally just weeks away). By July 2023 all websites that continue to use Google analytics must switch to the updated analytics tool - GA4. If you are using Google Analytics on your website and haven’t made the switch before then - Google will do it for you. The data from the current Google UA tool will still be available to you after the switch - but no f
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