Do you keep track of your email metrics? I’m talking about things like Open Rate, Click Through Rate, Unsubscribes, Sales, etc. Clearly, these numbers are important – but do they give you a real sense of how your copy is connecting with the readers of your newsletter? I learned about a different kind of email metric recently. It has me thinking about how to incorporate it into my own metrics.
I learned about this interesting metric from Anne Handley in a recent webinar. Anne is the author of the Completely Revised and Expanded – Everybody Writes. She also writes the fortnightly “Annarchy” Newsletter. She’s written a great blog post about this email metric – and why it’s so important.
The email metric?
How many people reach out to you – as a direct result of your email newsletter?
The more people that reach out to you with a comment or a question – the higher likelihood that your message has resonated with your readers.
It’s a distinctly analog metric – but asking for a reply – and then responding to them is critical for personalizing the experience. Your reply to your reader helps them to see you as a real person – and not a content/sales machine.
Read Anne’s entire article: The One Email Metric to Track
For more information:
Writing Copy for Better SERP Results
Use Your Newsletter to Drive Traffic and Sales to Your Website