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Author Archives: Deb Messina

Building a StoryBrand by Donald Miller

Building a StoryBrand by Donald Miller

New York Times bestselling author Donald Miller uses the seven universal elements of powerful stories to teach readers how to dramatically improve how they connect with customers and grow their businesses.   Donald Miller’s StoryBrand process is a proven solution to the struggle business leaders face when talking about their businesses. This revolutionary method for connecting…Click to read more >

Your #1 Asset as an Online Retailer

As a business owner – you understand the importance of having a clear, branded social media presence. You’ve worked hard to fine-tune your profile, post regularly, and gather as many likes, followers, and interactions as you possibly can. Your Instagram, Facebook, and Twitter feeds are a big part of your thought process. Your Pinterest boards…Click to read more >

Why Your Product Catalog is the Key to Social Commerce Success

As an online retailer – you know the importance of using your social channels to reach customers. You may even be using your Facebook and Instagram channels to sell directly on those sites. Your Product Catalog should hold all the information necessary to provide a consistent experience for your customers – on Facebook, Instagram and…Click to read more >

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What is Cross Posting on Social Media – and How Can it Help Me Build My Business?

Let’s Start with the Definition of Cross Posting on Social media Cross posting is the process of taking one piece of content and sharing it across multiple social media channels. With the right strategy – you can use cross posting to connect with customers on a variety of social media channels – and not spend…Click to read more >

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12 Digital Merchandising Building Blocks

Physical vs Digital Merchandising As shop owners – we understand the importance of merchandising in our shops. I’m guessing that you’ve spent some time thinking about the path you want a customer to travel when they walk in the door of your shop. All of us want our shop visitors to be inspired by what…Click to read more >

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