Do you know that sinking feeling, that racing of the heart, the panic you feel when you realize that your online store has been hacked or gone down? If not – it might only be a matter of time before you do. Website security for online retailers is a critical issue. One that can’t be…Click to read more >
23 Email Marketing Tips to Improve Click Through Rates
23 Email Marketing Tips to Improve Click-Through Rates Do you send out email newsletters to your customers? Do you know what your click-through rates are? Click-through rate (CTR) is a key metric used to measure the effectiveness of email newsletters. It represents the percentage of people who clicked on a link within an email…Click to read more >
The Ultimate Google Algorithm Cheat Sheet – 2023
The Ultimate Google Algorithm Cheat Sheet – 2023 For online retailers, it can seem that getting found on Google is an insurmountable challenge. The Google Algorithm changes daily – at least in a minor way – and major changes happen a couple of times a year. Keeping up with all the changes seems like an…Click to read more >
Quilting Industry Commerce Trends – Part 1 of 2
Who could have predicted all the different ways our quilting businesses – and the industry itself could be impacted by the events of the past few years? One thing is certain – the unexpected is the new normal. In this 2-part article, we will be taking a look at commerce trends within the quilting industry,…Click to read more >
Quilting Industry Commerce Trends – Part 2 of 2
Who could have predicted all the different ways our quilting businesses – and the industry itself could be impacted by the events of the past few years? One thing is certain – the unexpected is the new normal. In this 2-part article, we are taking a look at commerce trends within the quilting industry, the…Click to read more >
The One Email Metric You Should Be Tracking
Do you keep track of your email metrics? I’m talking about things like Open Rate, Click Through Rate, Unsubscribes, Sales, etc. Clearly, these numbers are important – but do they give you a real sense of how your copy is connecting with the readers of your newsletter? I learned about a different kind of email…Click to read more >
The Business Case for Storing Your Videos on a YouTube Channel
If these past few years have taught us anything – it’s that video as an important form of business content – is here to stay. Many of us have been recording our “Live” sales, our Zoom meetings, online classes, and all manner of “How-To” demos. For most of us – it’s a whole new type…Click to read more >
GA4 – The Bounce Rate Metric is Back
No doubt you’ve heard the news – Universal Analytics (UA) is sunsetting in July 2023 (literally just weeks away). By July 2023 all websites that continue to use Google analytics must switch to the updated analytics tool – GA4. If you are using Google Analytics on your website and haven’t made the switch before then…Click to read more >
Using Pinterest to Grow Your Brand
I recently attended a Digital Drop-In webinar offered by Sarah Benoit from JB Media Institute – How Pinterest Can Grow Your Brand. I learned so much – and wanted to share it with you. First of all – Pinterest is pretty unique in the world of social platforms in a few specific ways. Let’s take a…Click to read more >
Create Marketing Content – with an AI Content Generator
What is all the “AI” buzz about – and how can we use it to improve our content creation and reduce the amount of time it takes to create that content? Why does this matter? For this article, I focus specifically on AI tools that help generate content for posts, articles, product descriptions, and other…Click to read more >