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Are Your Images Driving Traffic To Your Website?

Are Your Images Driving Traffic To Your Website?

We’ve talked a lot about the quality of our copy as a way to draw more people to our website. It’s important to make sure that we’ve used targeted keywords – in context. Our copy should be human-readable (and not read like it was written by a machine). It should also be helpful to the…Click to read more >

One-Click Methods to Pay at Checkout

Every business owner wants shoppers to come to their website and buy something. Once they’ve done that, how do you keep them coming back? Amit Mathradas, the general manager and head of North American small business at PayPal, tells us about some e-commerce quick fixes to improve the customer experience. Click below to watch the…Click to read more >

5 Tips for Maximizing Your Search Engine Optimization

As a website owner, you understand that your goal is to maximize the amount of qualified traffic to your website. Although referrals and word-of-mouth can be great sources for customers, the real Holy Grail of the Internet is Search Listings (Google, Bing, Yahoo, etc.). Through some effort, you can get your site in front of…Click to read more >

Understanding Search Algorithms and How They Impact Your Website

In SEO we often refer to a search engine’s algorithm. But, what is an algorithm and how does it impact your website? By definition, it is a step-by-step procedure to determine a calculation. It’s a formula. Search engines use a formula to rank websites based, in part, on particular keywords or phrases. Search engines have…Click to read more >

Introduction to Paid Search

My previous articles have all discussed organic search optimization of your website. I thought we should start to explore the paid side of search. So, what is the difference between organic and paid search? Organic and paid search listings both appear on the same page of the search engine, and can originate from the same…Click to read more >

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