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Author Archives: Andi Neeteson Lemkes

Developing a Customer Experience Strategy

Developing a Customer Experience Strategy

What is Customer Experience? What is customer experience? It’s defined as “interactions between a brand or company and its customers throughout their business relationship.” An interaction can include awareness, discovery, cultivation, advocacy, purchases,and service. In a study by Oracle, concluded that customer experience impacts the willingness of a customer to be a loyal advocate. If…Click to read more >

SEO Tools on a Budget

If you’re a small-business owner trying to compete in the big leagues, spending money on marketing for your business may not be an option. Targeted advertising does get results if done properly, but there are plenty of free ways to build your business and market online. One of the first steps in a solid marketing…Click to read more >

Marketing in the New Year with Flipagram

It’s officially 2014 and it’s bound to be the biggest year for social media yet. New trends are constantly emerging and each of them has potential value to small businesses and social media marketing professionals. Today, we delve into the latest app taking Instagram and other social media sites by storm, Flipagram. What is Flipagram?…Click to read more >

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