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Understanding Search Algorithms and How They Impact Your Website

In SEO we often refer to a search engine's algorithm. But, what is an algorithm and how does it impact your website? By definition, it is a step-by-step procedure to determine a calculation. It’s a formula. Search engines use a formula to rank websites based, in part, on particular keywords or phrases. Search engines have the difficult job of determining relevance and quality, as well as genuine vs. formulaic pages. We all assume when we type in a search that the most relevant websites will co
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Tom Henell

Tom Henell is the Chief Operating Officer for North American Professional Liability Insurance Agency, LLC a national company that he actively grew from start-up to an Inc. 5000 company. In addition, Tom runs SmartCreativeBusiness.com with his wife Monica Lee-Henell.

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