Instagram I’m sure after reading my article in the July/August issue of WebCents, you signed on to Instagram and started posting beautiful photos from around your shop. So now you may be thinking, OK, I have all these great photos, now I need people to see them. You’re right! What follows are five of the…Click to read more >
Advertising With Facebook Offers
Facebook Offers, a new form of online advertising, may be the closest thing yet to a measurable, ROI-positive ad platform for small retailers. But will it remain that way? If you’re like most small business owners, you need to manage your advertising spending carefully. And if you’re the owner of an online business, you are…Click to read more >
Business Building with Blog Tours
If you’ve ventured into the quilting blogosphere, you’ve probably come across the occasional blog tour. Blog tours come in many different forms, but essentially they are a series of posts scheduled on different blogs within a short time period designed to promote something. The most common blog tours are for book releases, as publishers and…Click to read more >
Building Business with Twitter
Twitter is a bit of a mystery for many businesses. The conversations can fly by fast and furious, a mix of personal replies and broad announcements. How do you decide to jump into the fray and how do you keep the momentum going? Because Twitter is more about relationship building than clicks to your website,…Click to read more >
Google+ Now for Businesses
You know about Google and if you have an email account with them, you’ve no doubt heard about Google+. The social network was introduced in mid-2011, with hundreds of thousands jumping on board and getting their own Google+ page. But if you were a business, you couldn’t get one until recently. In late October, Google…Click to read more >
Instagram Should Be Your New Favorite App
What outlet is quickly climbing the list of top 10 social media sites? Instagram. The photo-based sharing application allows users to take a photo with a smartphone (or tablet) and share it with followers. You can download Instagram for free through the iTunes App Store or for Android. It is similar to Facebook in that…Click to read more >
Pinterest Pushing Deeper Into Ads
A quick glance at the digital scrapbook Pinterest makes it seem like the anti-Facebook. It has no stream filled with friends’ faces and baby pictures, but rather a sprawling, colorful grid of recipes, photographs of clothes and a shopping list of presents to buy for loved ones. Yet Pinterest wants to be like Facebook in…Click to read more >
10 Tips to Improve Your Pinterest Marketing Strategy
Did you know 69% of online consumers who visit Pinterest have a clear intention of purchasing products? So, are you making Pinterest part of the social media marketing strategy for your business? If not, it’s still a huge opportunity for brand awareness and sales. The best part is, Pinterest has proven to be the most…Click to read more >
Does Your Business Use Instagram?
Beverly Hames, an owner of Fox & Fawn, a vintage boutique in Brooklyn, says that sales arising from pictures she posts free on the store’s Instagram feed, now account for 20 to 40 percent of daily revenue. On Instagram, a Bazaar Where You Least Expect It By Jenna Wortham, March 8, 2014 Instagram, the photo-sharing…Click to read more >