A month after beginning to test live-streaming video from its flagship app, Facebook is now rolling the feature out to all users in the United States. The feature, which only works on iPhone for now, is accessible from a redesigned status menu. You can tap “live video” to enable the feature, which shows you a…Click to read more >
10 Tips for Optimizing Your Images for Search
Article By: Avi Koirala Original article Times have changed since the era of dial-up Internet, when users had to wait minutes for a single image to load. Today, we can enjoy fast Internet access—even on our mobile devices. But make no mistake, image optimization for users and search engines is just as important as it ever…Click to read more >
Making Page Management Easier in Facebook with Apps
Facebook has been adding apps that make page management easier. Check out these new additions: Facebook Camera facebook.com/mobile/camera In May, Facebook launched an app that many had expected after its acquisition of lnstagram earlier this year: a photo sharing app just for Facebook. Originally released as “Facebook Camera,” the app is also known as “Camera”…Click to read more >
Social Merchandising
so•cial mer,chan•dis•ing \so-shl\ mur-chuhn-dahy-zing Whereas marketing is focused more on brand image, customer engagement, and promotions, merchandising is focused more directly trying to convert browsers into buyers. This includes deciding what customers want, often by asking the social network, and deciding how to position products to the social network. Merchandising Isn’t Enough Just when…Click to read more >
How to Gain Followers on Instagram
Instagram I’m sure after reading my article in the July/August issue of WebCents, you signed on to Instagram and started posting beautiful photos from around your shop. So now you may be thinking, OK, I have all these great photos, now I need people to see them. You’re right! What follows are five of the…Click to read more >
Advertising With Facebook Offers
Facebook Offers, a new form of online advertising, may be the closest thing yet to a measurable, ROI-positive ad platform for small retailers. But will it remain that way? If you’re like most small business owners, you need to manage your advertising spending carefully. And if you’re the owner of an online business, you are…Click to read more >
Business Building with Blog Tours
If you’ve ventured into the quilting blogosphere, you’ve probably come across the occasional blog tour. Blog tours come in many different forms, but essentially they are a series of posts scheduled on different blogs within a short time period designed to promote something. The most common blog tours are for book releases, as publishers and…Click to read more >
Building Business with Twitter
Twitter is a bit of a mystery for many businesses. The conversations can fly by fast and furious, a mix of personal replies and broad announcements. How do you decide to jump into the fray and how do you keep the momentum going? Because Twitter is more about relationship building than clicks to your website,…Click to read more >
Google+ Now for Businesses
You know about Google and if you have an email account with them, you’ve no doubt heard about Google+. The social network was introduced in mid-2011, with hundreds of thousands jumping on board and getting their own Google+ page. But if you were a business, you couldn’t get one until recently. In late October, Google…Click to read more >
Instagram Should Be Your New Favorite App
What outlet is quickly climbing the list of top 10 social media sites? Instagram. The photo-based sharing application allows users to take a photo with a smartphone (or tablet) and share it with followers. You can download Instagram for free through the iTunes App Store or for Android. It is similar to Facebook in that…Click to read more >