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Building Business with Twitter

Twitter is a bit of a mystery for many businesses. The conversations can fly by fast and furious, a mix of personal replies and broad announcements. How do you decide to jump into the fray and how do you keep the momentum going? Because Twitter is more about relationship building than clicks to your website, it’s hard to measure and define success. Sometimes you have wonderful stories, like the Broadway Books story from Portland, Oregon, where Twitter users rallied behind a local bookstore
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Melanie O'Brien

Melanie O’Brien, founder of “A Sewing Journal” (asewingjournal.com) is a freelance writer and blogger who has a great eye for beautiful and inspiring sewing projects and fabrics.

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