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Advertising With Facebook Offers

Facebook Offers, a new form of online advertising, may be the closest thing yet to a measurable, ROI-positive ad platform for small retailers. But will it remain that way?

If you’re like most small business owners, you need to manage your advertising spending carefully. And if you’re the owner of an online business, you are probably spending the majority of your ad budget where your customer are—online. But how well does online advertising rea
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Todd Gibson

Todd Gibson is managing partner of Liesl + Co., creators of the Oliver + S and Straight Stitch Society brands of sewing patterns. He is also the author of The Fabric Shop Network’s Educational Series Workbook: A Guide to Strategic Planning.

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