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A New Best Social Media Platform for Customer Engagement

A New Best Social Media Platform for Customer Engagement

Forbes says Instagram is the best social media platform for engaging customers and growing your brand. Its popularity has been increasing steadily with over 1 billion users every month. It’s mobile functionality and its visual nature contribute to why Instagram is so good at engaging with audiences. People go to Instagram to be inspired and…Click to read more >

4 Instagram for Business Tips to Success

Showcase Creativity Amazing Photos – What makes Instagram standout from all the other social media platforms? Amazing photos. This is the key to your Instagram business success. However, it’s easier than you might think.Embrace these tips and you’ll be racking up ‘hearts’ in no time! Use natural light –Photos always look better with natural light.…Click to read more >

Instagram Video Carousel Ads Now Available to All Advertisers

Instagram announced earlier this month that it was beta-testing the addition of video to carousel ads, and the feature was made available to all advertisers Friday. Carousel ads on Instagram can contain up to five elements—videos and photos—with videos capped at 60 seconds. Instagram said in an Instagram for Business blog post announcing the launch that…Click to read more >

Making Page Management Easier in Facebook with Apps

Facebook has been adding apps that make page management easier. Check out these new additions: Facebook Camera facebook.com/mobile/camera In May, Facebook launched an app that many had expected after its acquisition of lnstagram earlier this year: a photo sharing app just for Facebook. Originally released as “Facebook Camera,” the app is also known as “Camera”…Click to read more >

Social Merchandising

so•cial mer,chan•dis•ing \so-shl\ mur-chuhn-dahy-zing Whereas marketing is focused more on brand image, customer engagement, and promotions, merchandising is focused more directly trying to convert browsers into buyers. This includes deciding what customers want, often by asking the social network, and deciding how to position products to the social network.   Merchandising Isn’t Enough Just when…Click to read more >

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