FB advertising is alive and well – here’s why. Facebook serves more than 2.9 billion monthly active users, and that number is expected to grow by another 5.04% by 2028. Even more impressive (and concerning) is the amount of data the Meta (Facebook) collects on every user. Some of that data is available to marketers…Click to read more >
Using Memes to Extend Your Brand
We’ve all seen them, rolled our eyes at them, laughed at them, and perhaps even shared a few of them. What are they? Memes. Those graphic images with short, funny (often a bit sarcastic) messages poking fun at something. Memes are everywhere – particularly in our social feeds. There’s a good reason for that –…Click to read more >
Disclosures 101 for Social Media Influencers
As online retailers – were are naturally focused on promoting the products we offer. We share them on our social posts, reels, lives – and more. If we are purchasing, stocking, and then shipping those products one set of rules applies. If we are promoting those same products but directing shoppers to the product supplier’s…Click to read more >
Instagram: You Can Now Display Up to 5 Links in Your Profile Bio
by Andrew Hutchinson Instagram has today launched one of its most requested feature updates, giving users the ability to add up to five links in their IG bio, expanding on its capacity to drive traffic. As per Instagram: “Starting today, the update will make it easier for creators and other users to highlight their…Click to read more >
Facebook Chief Outlines Plans to Re-Integrate Messaging into the Main App
by Tom Alison, Head of Facebook Takeaways We reached a major milestone on Facebook: 2 billion daily actives — the highest it’s ever been. Our focus this year is on artificial intelligence, messaging, creators and monetization. Facebook is off to a great start this year. Contrary to reports otherwise, Facebook is not dead…Click to read more >
How to Win on Instagram
Creativity, Connectivity & Love: How to Win on Instagram I recently attended a “Digital Drop-in” put on by JB Media Institute. The topic was Creativity, Connectivity and Love: How to Win on Instagram – and it was an hour well spent. Co-founder and Lead Instructor – Sarah Benoit delivered a solid presentation on the overview…Click to read more >
Setting Social Media Goals – Video
Setting social media goals – a video from Hubspot. As online retailers, we know how important our social media presence is to growing our business – or do we? Do we know if our efforts are paying off? Are we posting content without knowing how it’s being received? Is our social content tied back to…Click to read more >
Facebook Changes and Updates (Video)
I recently had the opportunity to sit in on a social media marketing talk show put on by Social Media Examiner’s Host – Jerry Potter. His guest was Facebook Ads Expert – Tara Zirker. The topic of the day? Facebook Changes and Updates. This is a timely discussion – in every business group conversation I’ve…Click to read more >
You Don’t Need an Audience – You Need a Community (Video)
Working hard to build your audience? Concerned about growing your follower count on (any social platform)? You don’t need an audience. You need a community according to social media strategist Katie Steckly. What’s the difference between an audience and a community? An audience is a one-to-many communication That communication is primarily one way.…Click to read more >
The Complete Social Media Cheat Sheet for WordPress (Updated)
With so many online retailers using WordPress as the platform for their online business – it makes sense to take a look at resources for WordPress users. I’ve found lots of helpful advice from the folks over at WPbeginner.com – starting with this guide to setting up social profiles. Not only do they provide a…Click to read more >