That sinking feeling, that moment of pure panic when you realize you’ve been hacked – maybe you’ve experienced it. I don’t know anyone who hasn’t at least worried about what they’d do if that moment presented itself. I certainly have. Having our personal social accounts hacked is devastating – it feels like (and it is)…Click to read more >
Are Facebook Groups Important to Your Marketing Strategy?
Meta has discontinued all third-party apps to Facebook Groups This change went into effect on April 22, 2024. At the moment this change only impacts Facebook Groups – not Business Pages or Personal Profiles. The change also does not include other Meta channels (Instagram, Threads, or WhatsApp). That could change at any time. Social…Click to read more >
Driving Results with Sponsored Ads on Facebook
FB advertising is alive and well – here’s why. Facebook serves more than 2.9 billion monthly active users, and that number is expected to grow by another 5.04% by 2028. Even more impressive (and concerning) is the amount of data the Meta (Facebook) collects on every user. Some of that data is available to marketers…Click to read more >
Facebook Chief Outlines Plans to Re-Integrate Messaging into the Main App
by Tom Alison, Head of Facebook Takeaways We reached a major milestone on Facebook: 2 billion daily actives — the highest it’s ever been. Our focus this year is on artificial intelligence, messaging, creators and monetization. Facebook is off to a great start this year. Contrary to reports otherwise, Facebook is not dead…Click to read more >
Facebook Changes and Updates (Video)
I recently had the opportunity to sit in on a social media marketing talk show put on by Social Media Examiner’s Host – Jerry Potter. His guest was Facebook Ads Expert – Tara Zirker. The topic of the day? Facebook Changes and Updates. This is a timely discussion – in every business group conversation I’ve…Click to read more >
What Does Apple’s New Privacy Update Mean For Your Facebook Advertising? Here’s What You Need To Know.
First things first, what is the iOS 14 update? Apple’s iOS 14 privacy policy will have two new requirements for apps on their App Store: Apps must provide information about their data collection practices on their product page. Apps will need to ask iOS users for their permission to track them across apps and websites…Click to read more >