Physical vs Digital Merchandising As shop owners – we understand the importance of merchandising in our shops. I’m guessing that you’ve spent some time thinking about the path you want a customer to travel when they walk in the door of your shop. All of us want our shop visitors to be inspired by what…Click to read more >
‘Link in Bio’ – Is it helping you build your business?
What Link do You Use? Do you always add the URL for your website’s homepage when filling out the business information for your social media channels? That link could be working much harder for you. A customized bio link landing page will drive visitors to your most important content. If you’ve spent any time at…Click to read more >
When is the best time to send email?
Sending your email at the wrong time can derail the most well-crafted campaign. Knowing when your audience is most likely to open your emails is crucial. If you’re sending your emails at a time when your audience isn’t actively checking their email, that means your messages get pushed further down the inbox as more emails…Click to read more >
Resending Email Campaigns
Is email marketing dead? That’s a big solid ‘No’. In fact, 59 percent retailers say that email marketing is their most effective channel in terms of revenue generation. There are many techniques when determining your email marketing strategy. One thing you may find yourself asking is: “Should I resend my email campaigns to subscribers who…Click to read more >
A Case Study: Do Businesses Really Use Google My Business Posts?
Google My Business (GMB) is one of the most powerful ways to improve a business’ local search engine optimization and online visibility. If you’re a local business, claiming your Google My Business profile is one of the first steps you should take to increase your company’s online presence. As long as your local business meets…Click to read more >
Why You Should Be Using SMS Marketing
Does SMS marketing make sense for a small business? Absolutely! SMS marketing has the highest open rates of any marketing channel. And that’s just the beginning. Not only does it benefit retailers of all sizes but it’s particularly well suited to smaller businesses that have less to spend on traditional marketing campaigns. Good or great…Click to read more >
50 Free Marketing Tools Any Small Business Can Use
You’re a small business. You need to market your products and services to establish yourself on the market and edge ahead of competitors. Though your marketing budget doesn’t stretch too far. Fortunately, there is a whole host of free marketing tools that small businesses can benefit from. Here’s 50! Free Marketing Tools Portent Portent is a handy free marketing tool…Click to read more >
Instagram is Adding Transparency to Influencer Marketing
A tool will tag sponsored posts, and provide brands and influencers with access to analytics. It seems that a better influencer marketing system — one with more transparency and accountability — is rising from the ashes of the infamous Fyre Festival, because Instagram announced this week that it will begin rolling out a new paid…Click to read more >
The 2017 Social Media Image & Video Size Guide
As we have learned, sharing photos and video are an integral part of your success in marketing on social media. Sizing images correctly in each platform is crucial for the images to appear the way you want them across different platforms and devices. Here is a look at a detailed guide on social media image…Click to read more >