Twitter is a bit of a mystery for many businesses. The conversations can fly by fast and furious, a mix of personal replies and broad announcements. How do you decide to jump into the fray and how do you keep the momentum going? Because Twitter is more about relationship building than clicks to your website,…Click to read more >
Do You Know What Your Customers Are Saying About You?
Reputation is Everything Get Feedback Take a look at your business brand identity. What do you want to be known for? Are you fulfilling the mission statement for your brand? If you are using social media or are merely curious about what your customers are saying about you, here are some ways to find out:…Click to read more >
Just Be Consistent – The Importance of Product Names and Images
Access to quality images and accurate product names is vital for online retailers for two reasons: we must be able to quickly load products onto our websites and it greatly increases the chance that these products can be readily found by and sold to customers who are looking for them. The bottom line is this:…Click to read more >
Is Your Newsletter Mobile Ready?
Reaching out to customers through email has been, and continues to be, the most effective marketing tool available to business owners. Nearly everyone who uses the Internet also uses email, making it a perfect means of reaching customers. Now with mobile phones’ popularity soaring, your message can reach them anywhere and everywhere. Especially as smartphones…Click to read more >
5 Questions to Ask When Buying Web Services
Getting a website up and running can seem like an over-whelming task, but a website is an extremely important tool in the digital world in which we work. It is easy to become baffled by the choices, lingo, and options available to shops looking to establish an online presence. Just as you are a savvy…Click to read more >
Exposure – Simple Lighting Techniques
Lighting makes the biggest difference in whether a photo is beautiful and eye-catching or dull and dreary, and for amateur photographers it can be the hardest aspect of photography. Professional photo studios are filled with expensive lighting equipment that is out of reach for most of us, so we have to learn to work with…Click to read more >
The Value of Coupons in Digital Marketing Campaigns
If you own a retail business and you haven’t offered a coupon to lure new customers and reward your current ones, this new research will convince you to start. In three years, the use of online coupons has increased 13%. It’s a great way to attract new customers, promote a new product, offer a trial…Click to read more >
10 Tips to Improve Your Pinterest Marketing Strategy
Did you know 69% of online consumers who visit Pinterest have a clear intention of purchasing products? So, are you making Pinterest part of the social media marketing strategy for your business? If not, it’s still a huge opportunity for brand awareness and sales. The best part is, Pinterest has proven to be the most…Click to read more >
Does Your Business Use Instagram?
Beverly Hames, an owner of Fox & Fawn, a vintage boutique in Brooklyn, says that sales arising from pictures she posts free on the store’s Instagram feed, now account for 20 to 40 percent of daily revenue. On Instagram, a Bazaar Where You Least Expect It By Jenna Wortham, March 8, 2014 Instagram, the photo-sharing…Click to read more >
4 Features Of An Effective Event Hashtag
By Lauren Dugan on December 28, 2013 Most of the conferences and networking events you’ll go to this year will have their own hashtag. The hashtag has become so ubiquitous that it has now become odd not to have one. Hashtags help event attendees organize their online conversations – about panels, speakers, ideas and opinions…Click to read more >