With so many online retailers using WordPress as the platform for their online business – it makes sense to take a look at resources for WordPress users. I’ve found lots of helpful advice from the folks over at WPbeginner.com – starting with this guide to setting up social profiles. Not only do they provide a…Click to read more >
How to Build Your Brand Guidelines and Style Guide
Brand Guidelines and Style Guides sound like something only a big corporation would need. Not so. Every business – of any size must consider the presentation they make to potential customers. These “impressions” include your logo, every color you choose, every font you use, the tone of voice in your marketing copy, the style of…Click to read more >
Asking for Online Reviews – Best Practices
If you own a business – online reviews are something you pay attention to – and so do your customers. The more positive reviews your business has – the greater confidence that new customers will have in doing business with you. So how do you go about getting more reviews? Chris Murvine, CEO of Madison Marketing…Click to read more >
Using Your Contact Page as a Selling Tool
Every business website has (or should have) a Contact page. Is this page doing all it can do for your business – or is it just another one of those pages that you know you should have – so you throw it together and check off that box? If so – you could be missing…Click to read more >
Are Blogs Relevant for Online Retailers?
Headline – Are Blogs Relevant for Online Retailers? Creating and building an effective blog takes time and effort. There are so many questions you may be asking yourself – “what will I write about, will anyone want to read it, how much time will it take, what results can I expect?” If you aren’t already…Click to read more >
Optimizing Your Product Listings for Better Search Results
Are Your Product Listings Optimized? As online retailers – we tend to focus on Search Engine Optimization (SEO) for our “Home” page, our “About Us” page, and the other “Landing Pages” on our websites. By now – we know how important SEO is to getting found online. What we don’t normally spend as much time…Click to read more >
Use Your eNewsletter to Drive Traffic and Sales to Your Website
I’ve always had a “wordy” eNewsletter. For years I’ve packed my eNewsletter with as much “value” as I could – thinking that would help me build my audience and my relationship with my customers. Turns out – it’s too much for most people to read. That’s a problem. Something had to change. I started…Click to read more >
Keeping Your Email List in Top Shape
If your email list is just that – a list of emails without much more information than that, you are missing out on some serious sale potential. Building and maintaining an email list is an important part of the business strategy for virtually every business. Doing it effectively requires planning and ongoing maintenance if you…Click to read more >
Adding Custom Stickers and Labels to Your Branding Mix
By Andrew Matranga, Brand Journalist at StickerGiant Who doesn’t love stickers? They’re nostalgic and fun, and creating stickers for your brand is a great form of creative expression for you and your customers. Turn your brand assets into custom stickers and custom labels, leveling up your branding game while also creating connections with your customers.…Click to read more >
