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Author Archives: Deb Messina

Building Your Audience With Blog Hops

Building Your Audience With Blog Hops

The most important asset we have as online (or offline) business owners is our audience. Our audience is captured in our email list. So … how do we grow our email list? One way I’m doing just that – is by participating in Blog Hops.   WHAT ARE BLOG HOPS? A Blog Hop is an…Click to read more >

Attracting New Customers with Guest Blog Posts

I’ve approached guest blogging from two different viewpoints – both are effective in building backlinks to my site, attracting new audience members (customers), and increasing the exposure of my brand to people who are interested in what I offer. In this article, I’ll share both options – Guest Blogging and Blog Post Swaps. I’ll also…Click to read more >

Email Newsletters 101

Email Newsletters 101

We’ve all subscribed to email newsletters and browse through them when they hit our inbox. Businesses everywhere use newsletters to drive customers to make a purchase. As an online business owner – if you don’t already have a regular newsletter – you’ve probably been considering creating one for your own business. What’s holding you back?…Click to read more >

Writing Marketing Copy

Writing Copy for Better SERP Results

As online business owners – we all write a lot of marketing copy.  From landing pages and blogs, product descriptions, social posts, and “How To” articles. Every single piece of effectively optimized marketing copy we write has the potential to drive traffic and increased sales to our sites. Definition: SEO – Search Engine Optimization. SEO…Click to read more >

Cheat Sheet for WordPress

The Complete Social Media Cheat Sheet for WordPress (Updated)

With so many online retailers using WordPress as the platform for their online business – it makes sense to take a look at resources for WordPress users. I’ve found lots of helpful advice from the folks over at WPbeginner.com – starting with this guide to setting up social profiles. Not only do they provide a…Click to read more >

Brand Guidelines and Style Guides

How to Build Your Brand Guidelines and Style Guide

Brand Guidelines and Style Guides sound like something only a big corporation would need. Not so. Every business – of any size must consider the presentation they make to potential customers. These “impressions” include your logo, every color you choose, every font you use, the tone of voice in your marketing copy, the style of…Click to read more >

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