Search Engine Optimization (SEO) is a moving target and requires continuous learning, tweaking, and updating. In previous articles, we discussed key steps of SEO and the process of selecting your keywords. I think now is a good time to step back and outline some of the Dos and Don’ts in the SEO process. I want to emphasize that if you are authentic and honest in your website approach, this should be a simple process for you. But even the most honest shop can fall for some SEO trick that isn