web analytics

Author Archives: Deb Messina

Blog Traffic - Image

Does Your Blog Suffer From a Lack of Traffic?

Does Your Blog Suffer From a Lack of Traffic?

The concept of build it (or write it) and they will come may work in baseball, but blog posts need a strategy and some consistent marketing to draw in the readers. Having a well targeted blog for a creative ecommerce business is a good idea. A blog that is kept up to date with relevant,…Click to read more >

Website Navigation - On Screen Mock up

Website Navigation – Are Your Site Visitors Getting Lost?

How to Guide Your Customers Home (and to the Checkout)   Are customers getting lost in the pages of your website? If so, you’re not alone—and, more importantly, you have the power to fix it. Clear, intuitive website navigation is the unsung hero behind every successful online store. As a creative small business owner, you’ve…Click to read more >

QR Codes - Best Practices

QR Codes – Best Practices

Simple Tips for Engaging Customers and Growing Your Business Want an easy, affordable way to connect with your customers and help your small business stand out? QR codes are a great tool to try. These scannable squares are popping up everywhere, and for good reason—they let you bridge the gap between your real-world business and…Click to read more >

Website Benchmarking

Website Benchmarking for Creative Online Retailers

Unlocking Growth Through Strategic Insights   Is your website performing effectively? Are site visitors converting into customers? At what rate? How quickly does your site load? Are visitors on mobile phone seeing the site the way you intended? Does it function effectively for them? How do you know?   What Is Website Benchmarking? Website benchmarking…Click to read more >

Google AdSense

Are You and Your Website Ready For Google AdSense

If you’ve been in (online) business for a while, you may have thought about creating an additional income stream by allowing online marketplaces (like Google AdSense) to serve ads to your website. Each click and view is tracked, and you could receive a monthly payment for the traffic generated for the advertisers (Google and you)…Click to read more >

Repeat Buyers Are Gold

Repeat Buyers Are Gold: How to Turn One-Time Shoppers into Lifelong Fans

As an online creative business, you pour your heart into every product you make, package you ship, and social post you share. And when a customer makes a purchase—especially their first—it’s a thrill. But what if that purchase wasn’t just a transaction? What if it was the beginning of a lasting relationship? In an online…Click to read more >

Cyber Threats

Protect Your Online Business From Cyber Threats

Think your online business is too small to be targeted by cyber threats like malware, ransomware, and bad actor attacks? Think again. Cyber threats to online businesses are real – regardless of business size. They strike when you least expect it, and when they can do the most damage. And while having a plan in place…Click to read more >

Word Map featuring web, hosting, server

Choosing a New Web Host

Choosing a New Web Host   As an online business owner my website is my lifeline to my customers. Having it function correctly and be available to my customers around the clock is essential. I’ve had several different websites in the more than 15 years I’ve been online. Those sites have been moved several times…Click to read more >

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