As an online creative business, you pour your heart into every product you make, package you ship, and social post you share. And when a customer makes a purchase—especially their first—it’s a thrill. But what if that purchase wasn’t just a transaction? What if it was the beginning of a lasting relationship? In an online…Click to read more >
Protect Your Online Business From Cyber Threats
Think your online business is too small to be targeted by cyber threats like malware, ransomware, and bad actor attacks? Think again. Cyber threats to online businesses are real – regardless of business size. They strike when you least expect it, and when they can do the most damage. And while having a plan in place…Click to read more >
Writing Questions for Surveys and Polls
Surveys and polls can be excellent tools to learn about your customer base. That being said, the questions we include can be tricky to write. I’ve been doing a little research in preparation for creating a year-end / New Year survey for my customers. My goal is to gain some insight (not just data) from…Click to read more >
Choosing a New Web Host
Choosing a New Web Host As an online business owner my website is my lifeline to my customers. Having it function correctly and be available to my customers around the clock is essential. I’ve had several different websites in the more than 15 years I’ve been online. Those sites have been moved several times…Click to read more >
Can Your Customers Find Your Site Using Voice Search?
Have you given any thought to how those using voice search will find and experience your website? I have to admit – I hadn’t given it much thought until – (several times in a single day) someone I was with – whipped out their phone and used their voice to search for something they were…Click to read more >
Accessible Websites Increase Sales
Are you closing the door on some potential website customers? More than 1 in 4 adults (28.7 percent) in the United States live with some type of disability according to the CDC (Center for Disease Control). That means that more than a quarter of our potential customers need some sort of assistance in navigating our…Click to read more >
How to Optimize Your Email Click Through Rates
We’re all familiar with (and focused on) our email open rates. Convincing the receiver to open the email we’ve carefully crafted and sent at just the right time is one thing. Getting them to take an action is a better thing. After all – the point of any email we send to our list is…Click to read more >
11 eCommerce Growth Trends for 2025
11 eCommerce Growth Trends That Are Changing the Game in 2025 Think eCommerce is slowing down? Think again. Online sales now account for 22.7% of total retail sales. Sean Flannigan writing on the Retail Exec blog takes a look into 11 trends that are impacting eCommerce growth in 2025. Key points: [1] Online sales…Click to read more >
Social Proof – What Is It – And How Can It Help Drive Sales
Shoppers are more likely to trust businesses who demonstrate that others find their products and services valuable. This demonstration of trust (or social proof) could be in the form of reviews from verified customers, positive ratings on third party review sites and/or validation from technical experts. Social Proof – Behavior Guided by Instinct Why…Click to read more >
Your business website – is the center of your online ecosystem
Do you think of your eCommerce website, your blog, email list, newsletter, Facebook, IG, Pinterest and more – as separate and distinct things you have to manage? Each one calling for your attention – and none of them driving as much traffic as you’d like. It can be exhausting trying to keep up with managing…Click to read more >