Creating QR Codes – 8 Tools compared: Have you ever noticed the number of QR Codes you see in a day? It’s impressive. From product packaging, TV commercials, print advertising, business cards, inserts in the delivered boxes we receive, and more. QR codes are everywhere. Why is that? Because they work. Quick Response Codes…Click to read more >
The Value of “Non-Sales” Social Content
Is your shop’s social content – a continuous stream of product posts and sale announcements? Are you wondering why your engagement rate is so low? Hearing crickets? Are you wondering why your social content isn’t driving people to your website? Here’s the thing – none of us like to be “sold” all the time.…Click to read more >
Holiday Promotions – 15 Creative Ideas for Your Online Shop
Are you one of those shop owners with all your holiday promotions planned and ready to go? Or – are you still searching for some interesting promotional ideas for this Black Friday? I’m always looking for good ideas – not only for Black Friday, but also for Small Business Saturday, Cyber Monday, and 12 Days…Click to read more >
Plagued By 404 Errors? What They Are, How to Fix and Prevent Them
We’ve all seen them – probably (frustratingly) on our shop websites. We’ve all experienced that sinking feeling when that page pops up – and instead of the content we’re expecting, we get a page that says 404 – Page Not Found. 404 Errors directly impact the user (customer) experience (and not for the better). The…Click to read more >
12 Proven Ways to Optimize Product Category Pages
We’ve talked about optimizing product pages in our online shops. What we haven’t focused on are Product Category Pages. What’s a Product Category Page? If you’ve assigned your products to a category you’ve created – you have Product Category Pages. Product Category Pages are often overlooked when we focus on improving our websites’ search…Click to read more >
Is Your Online Store – Ready for Holiday Sales?
The upcoming holidays are the perfect time to create a festive look in our online stores. When we walk in the doors of a physical shop during the holidays – it’s clear that it’s the holiday season. The sights, sounds (and sales) of the holidays are all around us. Why wouldn’t we want the same…Click to read more >
The Power of Pinterest – for Retailers
As a retailer myself, I’ve been doing some research on using Pinterest to drive traffic to my website. Most social platforms prioritize keeping users on their platforms. They penalize retailers who try to get platform users to follow links to our websites. Pinterest is designed to link to locations off of the platform. That makes…Click to read more >
Leveraging AI Tools for Sales, Serving Customers, and Brand Visibility
Do you remember where you were in November of 2022? That was the moment Open AI launched ChatGPT. Marketers, techies, writers, artists, and business owners alike wondered what all the buzz was about – and what this technology would mean to us. At the time (and still) most people had one of these reactions: …Click to read more >
Email Segmentation – Is Your List – Just a List?
Savvy marketers know our email list is arguably our most valuable business asset. We invest lots of time and resources to build our list, focusing on the number of subscribers, unsubscribe rate, conversion rates, etc. For many of us – it’s one big list of people who have signed up to receive our newsletter. Everyone…Click to read more >
Hacked? Regaining Access to Your Social Accounts
That sinking feeling, that moment of pure panic when you realize you’ve been hacked – maybe you’ve experienced it. I don’t know anyone who hasn’t at least worried about what they’d do if that moment presented itself. I certainly have. Having our personal social accounts hacked is devastating – it feels like (and it is)…Click to read more >