Do Freebies Drive Sales or Just Train Customers to Expect Something for Free? Offering something for free has long been a marketing standby—one that sparks both excitement and anxiety for creative online retailers. On one hand, freebies can be powerful trust-builders that increase visibility, boost engagement, and open the door to future sales. On the…Click to read more >
Blog Content that Connects with Your Website Visitors
I consider my blog one of the most important assets of my business. Why? Each post I research, write and publish addresses some aspect of my customers journey. The topics I write about make sense to my customers. They are designed to be informative, helpful and very human. Written and formatted effectively, a blog post…Click to read more >
Passkeys: The Future of Secure and Streamlined Online Login
Why Passkeys Are Replacing Passwords and How to Implement Them for Your Business The need for increased online security is real – this is not a drill. There has been discussion for years about eliminating the need for password and replacing them with something more secure. One way that many sites are working to…Click to read more >
Holiday Sales Without the Stress: Planning Your Promotions Early
The holiday season is just around the corner, and for creative online retailers, that means one thing: opportunity. Whether your shop sells handmade goods, quilting supplies, or digital patterns, the next few months can bring a welcome boost in sales — if you’re prepared. Just like brick-and-mortar retailers plan their window displays, signage, holiday sales,…Click to read more >
Your Guide to Creating A Winning Subscription Program
If you’ve ever wished for a reliable, recurring revenue stream for your creative online business, subscription boxes and clubs may be your answer. From fabric bundles to handmade stationery, and curated craft kits to gourmet treats—subscription programs have become a favorite way for small businesses to engage their audiences while smoothing out income flow. The…Click to read more >
6 Effective Reengagement Emails
There is a portion of your email list that you’ve lost touch with. They haven’t unsubscribed or blocked you. You keep sending out the emails hoping that they’ll get back on board, but they just scroll on by without engaging with you. Do you: Just hope for the best – that they will eventually start…Click to read more >
Does Your Blog Suffer From a Lack of Traffic?
The concept of build it (or write it) and they will come may work in baseball, but blog posts need a strategy and some consistent marketing to draw in the readers. Having a well targeted blog for a creative ecommerce business is a good idea. A blog that is kept up to date with relevant,…Click to read more >
From Likes To Loyalty
In today’s crowded online marketplace, social media can feel like both a blessing and a burden for creative entrepreneurs. On one hand, platforms like Instagram, Facebook, and TikTok allow makers, artists, and small business owners to showcase their work to a global audience without spending a dime on advertising. On the other hand, many business…Click to read more >
Website Navigation – Are Your Site Visitors Getting Lost?
How to Guide Your Customers Home (and to the Checkout) Are customers getting lost in the pages of your website? If so, you’re not alone—and, more importantly, you have the power to fix it. Clear, intuitive website navigation is the unsung hero behind every successful online store. As a creative small business owner, you’ve…Click to read more >
QR Codes – Best Practices
Simple Tips for Engaging Customers and Growing Your Business Want an easy, affordable way to connect with your customers and help your small business stand out? QR codes are a great tool to try. These scannable squares are popping up everywhere, and for good reason—they let you bridge the gap between your real-world business and…Click to read more >