Is your shop’s social content – a continuous stream of product posts and sale announcements? Are you wondering why your engagement rate is so low? Hearing crickets? Are you wondering why your social content isn’t driving people to your website? Here’s the thing – none of us like to be “sold” all the time.…Click to read more >
Using Pinterest to Grow Your Brand
I recently attended a Digital Drop-In webinar offered by Sarah Benoit from JB Media Institute – How Pinterest Can Grow Your Brand. I learned so much – and wanted to share it with you. First of all – Pinterest is pretty unique in the world of social platforms in a few specific ways. Let’s take a…Click to read more >
Why Your Product Catalog is the Key to Social Commerce Success
As an online retailer – you know the importance of using your social channels to reach customers. You may even be using your Facebook and Instagram channels to sell directly on those sites. Your Product Catalog should hold all the information necessary to provide a consistent experience for your customers – on Facebook, Instagram and…Click to read more >
98% of consumers plan to make a purchase on social media in 2022
Are you thinking about your social channels as sales transaction channels? If not, you may be missing out on a huge market (and sales) opportunity. Sprout Social recently conducted a survey showing that 68% of us have already made some kind of a purchase using a social channel. That’s expected to grow significantly over the…Click to read more >
Comment Selling 101: What is it and why do you need it?
Having a brand presence on social media is a requirement, not an option in today’s socially connected world. It’s valuable for advertisement, brand presentation, fan connection, and customer service. And while social media is transforming the way that people interact with brands, it is also making waves in the way people shop with those brands.…Click to read more >
Instagram Beefs Up Ads With App Install And Buy Buttons, Interest Targeting, API
Instagram is ready to make some serious money. After a year and half of format experiments and basic targeting, Instagram is giving advertisers much more powerful tools. Those include “Shop Now”, “Install Now”, and “Sign up” buttons, interest and demographic targeting, and an API for efficiently managing huge campaigns. Since their launch in October…Click to read more >