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The Value of Coupons in Digital Marketing Campaigns

If you own a retail business and you haven’t offered a coupon to lure new customers and reward your current ones, this new research will convince you to start. In three years, the use of online coupons has increased 13%. It’s a great way to attract new customers, promote a new product, offer a trial of a new product, gain feedback, or gain customer retention. The use of digital coupons also make it easy to track ROI so you can continuously optimize your campaigns.

Click below for a great infographic on why you should use coupons in your next digital campaign.


































by Ryan Lum, July 11, 2014

Article and image courtesy: www.creativeguerrillamarketing.com






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