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Just Be Consistent – The Importance of Product Names and Images

Access to quality images and accurate product names is vital for online retailers for two reasons: we must be able to quickly load products onto our websites and it greatly increases the chance that these products can be readily found by and sold to customers who are looking for them. The bottom line is this: If a retailer can’t identify and accurately present a fabric, how can a customer find it online? Here are a few points to consider when adding products to your online store:

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Marsha Doyenne

Marsha Doyenne is a quilt designer and owner of Fabric Essentials in Concordia, KS (FabricEssentials.com). She enjoys applying her background in software marketing, systems, and processes to solve challenges in the quilting and sewing industry.

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